5 things first

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5 Things First-Time Entrepreneurs Think They Need— But They Don’t By Chris Warden In an age where striking out to start your own business takes little more than a laptop and a WordPress site, many of us still fail to “start lean.” We may praise the likes of The 4-Hour Workweek and the Silicon Valley founders who stick to their Hondas, but we look right past the most useful message every Mixergy success story should teach. That is, what you needed 15 years ago to start a successful business has been reduced to almost nothing material. Nothing that costs much money. Nothing that would traditionally signal, “I’m legitimate.” Instead of discussing what you likely do need in order to launch a successful business–like a proper work ethic, and a customer–let’s take stock of what too many of us still spend time and money on when bringing together a new venture. For as much as I hang around startups, it’s clear we all could use the reminder. Fancy Office or Any Office? First on the list has to be office space. Far from innocent on this one, one of my previous companies quickly sprung for a $6,000/month, two-year lease before we really knew what we were doing. “We will fill it with sales guys!”

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5 Things First

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5 Things First-Time Entrepreneurs Think They NeedBut They DontBy Chris WardenIn an age where striking out to start your own business takes little more than a laptop and a WordPress site, many of us still fail to start lean. We may praise the likes of The 4-our Workweek and the !ili"on #alley founders who sti"k to their ondas, but we look right past the most useful message e$ery %i&ergy su""ess story should tea"h.That is, what you needed '( years ago to start a su""essful business has been redu"ed to almost nothing material. )othing that "osts mu"h money. )othing that would traditionally signal, I*m legitimate.Instead of dis"ussing what you likely do need in order to laun"h a su""essful business+like a proper work ethi", and a "ustomer+let*s take sto"k of what too manyof us still spend time and money on when bringing together a new $enture. ,or as mu"h as I hang around startups, it*s "lear we all "ould use the reminder.,an"y -."e or /ny -."e0,irst on the list has to be o."e spa"e. ,ar from inno"ent on this one, one of my pre$ious "ompanies 1ui"kly sprung for a 23,4445month, two-year lease before we really knew what we were doing. We will 6ll it with sales guys7It didn*t take us long to reali8e that it was best for the sales guys we did hire to be out of the o."e, not in it. -ur spa"ious en$ironment did allow for multiple ping pongrooms and storage9 the spa"e did nothing to produ"e in"remental re$enue. We "ould*$e likely operated out of someone*s basement.:ommon tale, right0 Then why does it keep happening0 Ignore the temptation. eed the stories of the startup in the garage. ;arages are free.I think entrepreneurs want fan"y o."es to feed their egos, and to feel a""omplished. !ome might argue it will help with re"ruiting. That*s true. ay C of your new business be"ause your logo is done and you want to show your mom things are legit. / business "ard is about as far away as possible from a signal of a sustainable, pro6table business+espe"ially in theearly days. This isn*t 'B34.In many ways, the "heap website you should build is your business "ard. !ti"k to that. !pend the mental energy on the website Dor better yet, making a sale7E. ,orgetthe business "ards.