5 things you may not know about pr in malaysia
DESCRIPTION
A short presentation for foreign companies doing PR in Malaysia and PR pros working with Malaysia-bound clientsTRANSCRIPT
5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA
A SHORT PRESENTATION FOR:- Foreign companies doing PR in Malaysia; and
- PR pros working with Malaysia-bound clients
MYAOO
Total Communications System Inc. 2014
LIMITED B2B MEDIA
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MALAYSIA HAS A LIMITED POOLOF B2B PUBLICATIONS
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MANY SPECIALIST BUSINESS SECTORS LACK PRINT OR ONLINE REPRESENTATION
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OTHERS ARE UNDER-REPRESENTED
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MANY B2B MEDIA ARE REGIONAL, BASED IN SINGAPORE, HONG KONG
YOU GOTTA GO OUT TO GET IN
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THIS LACK OF SPECIALIST B2B MEDIA IS A CHALLENGE FOR ALL COMPANIES
Let us tell you a story
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BUT ESPECIALLY FOR THOSETELLING TECHNICAL STORIES
E = mc2
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SO STRIVE TO TELL STORIES THAT EVERYONE CAN UNDERSTAND
A + B = C
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AND USE GENERAL BUSINESS BENEFIT MESSAGES, CONSUMER ANGLES
WIN:WIN
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EXPECTATIONS ≠ REALITY
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CLIENTS OFTEN HAVE PRECONCEIVED NOTIONS ABOUT PR IN MALAYSIA
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ADDRESS THESE NOTIONS EARLY TO AVOID PROBLEMS LATER
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ONE NOTION IS THAT YOU CAN PAY TO ENSURE MEDIA COVERAGE
RM?WOW!
SUCH RINGGIT!
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THIS IS NOT THE CASE
MEH…
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ANOTHER IS THAT MEDIA WILL PRINT ANYTHING FROM ANYONE
SCALABLE BLAH BLAH!
MUCH SCALABLAH!
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AGAIN, THIS IS NOT TRUE
GRR…
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ALL MEDIA FOCUS ON NEWS RELATED TO THEIR OWN MARKETS …
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… BUT THIS INSULARITY IS MORE PRONOUNCED IN MALAYSIA
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CLIENTS WITHOUT LOCAL OPS OR MALAYSIA-SPECIFIC HOOKS WILL FIND IT HARD TO EARN COVERAGE
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SELF-CENSORSHIP
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MEDIA PRACTICES SELF-CENSORSHIP
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OWNERS OF THE MAIN DAILIES ARE DIRECTLY ASSOCIATED WITH THE RULING COALITION …
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… AND MUST FOLLOW A CERTAIN LINE
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IF CLIENTS SEEK RELATIONSHIPS WITH THE GOVERNMENT, CERTAIN SENSITIVITIES MUST BE OBSERVED
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IF THEY WORK WITH A GOVERNMENT DEPARTMENT OR COMPANY (GLC) …
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THE POSITIVE ROLE PLAYED BY GOV’T MUST ALWAYS BE HIGHLIGHTED
THESE DUDES ROCK! GOSH
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AND IT MUST BE GIVEN THE LION’S SHARE OF CREDIT
THEY DID IT ALL!
KEEP IT COMIN’
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MEDIA EVENTS
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OPTIMIZE MEDIA’S PRESENCE AT PRESS CONFERENCES AND EVENTS BY …
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HOLDING THE EVENT OUTSIDE MORNING, EVENING RUSH HOURS
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HOLDING IT IN A CENTRAL LOCATION NEAR A TRANSPORTATION HUB
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ALSO, MEDIA DON’T REQUIRE GIFTS BUT LIKE TOKENS OF APPRECIATION
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LANGUAGE EXCLUSIVES
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PRs CAN CONDUCT “EXCLUSIVE” INTERVIEWS WITH 3 MEDIA AT ONCE
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MALAYSIA SUPPORTS MALAY, CHINESE AND ENGLISH LANGUAGE MEDIA
吼 !
RAUNGAN!
ROAR!
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MOST JOURNALISTS ARE HAPPY TO CONDUCT INTERVIEWS IN ENGLISH …
没问题 !
TIADA MASALAH!
NO PROBLEM!
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SO YOU CAN GIVE ALL THREE AN EXCLUSIVE FOR THEIR LANGUAGE
獨家的 !
EKSKLUSIF!
EXCLUSIVE!
Total Communications System Inc. 2014
THANK YOU AND GOOD NIGHT.
Icons made by Freepik: Slides 1-8, 9-24, 28-32 and 34-40Icons made by Emma Dimitrova: Slides 9-11Icons made by OCHA: Slides 25-27 and 32Icons made by Simpleicon: Slide 33 All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
PRESENTATION BY:
TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN
@TOCS_PR
http://www.pr-tocs.co.jp/?en