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5 THINGSYOU NEED TO KNOW ABOUT COMMUNICATION

@abepoetraA DECK FOR IMAMIKOM USU 2016

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ABDI J. PUTRA - ABIEMANAGER MARKETING & COMMUNICATION OF

TELKOMSEL AREA SUMATERA

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3WELCOME IMAMIKOM

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4KOMUNIKASI ADALAH . .

LIL’ BIT BOOORINNNGG, RITE?

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JADI

KOMUNIKASI ITU APA?

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1.CHANGE YOUR WORDSCHANGE YOUR WORLD

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8KOMUNIKASI ADALAH . .2. EVERY GOOD CONVERSATION . .

STARTS WITH GOOD “LISTENING”

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LISTENING SKILLS :

Hear the message.Interpret the message.Evaluate the message.Respond to the message.

HOW WELLDO YOU LISTEN?

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@abepoetraLISTEN MORE TALK LESS

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1. IT AIN’T ABOUT ROCKET SCIENCE2.NEVER EVER USE YOUR OWN JARGON

3.KIS (KEEP IT SIMPLE)

3. SIMPLIFYTHE COMPLEX

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Express the meaning of (the writer or speaker or something written or spoken) using different

words, especially to achieve greater clarity.

4. PARAPHRASE

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5. MAINTAIN EYE CONTACT@abepoetra

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1. Change your words!2. Start with Good Listening3. Simplify the Complex4. Paraphrase5. Maintain Eye Contact

5 WAYS OF COMMUNICATIONTO GET LOVED BY EVERYONE

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SO GUYS,WHAT’S NEXT? @abepoetra

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17STATS communications

COMMUNICATIONVERBAL30%

GESTURES70%

YOUR GESTURES MUCH IMPORTANT THAN WHAT YOUR MOUTH SAID.

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MARKETINGCOMMUNICATION

#BEGIN-FROM-THE-BEGINNING

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MARKETING IS 4P’S

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21INTEGRATED MARCOMM

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P.A.T T-CASH TALKMANIA FLASHBACKLorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing.

SAMPLE OF PROMOTION

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23DIGITAL STATS INDONESIA

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24DIGITAL STATS INDONESIA

Number ofdigital buyers

2016: 30.8 JT

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25MOST POPULAR SOCIAL MEDIA

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26SELL THE EXPERIENCES

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SOCIAL MARKETING

“Social marketing seeks to develop and integrate

marketing concepts with other approaches to influence behaviors that benefit

individuals and communities for the greater social good."

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PROGRAM LOOP KEPOYOUTH SEGMENT

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SAMPLE OF SOCIAL MARKETING

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TELKOMSEL FOR STARTUPREINVENTING INDONESIA

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SAMPLE OF SOCIAL MARKETING

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30CITY BRANDINGMENULIS BENGKULU DI AWAN (INTERNET)

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31MENULIS BENGKULU DI AWANMembuat sebuah gerakan seru-seruan dengan

nama “Menuliskan Bengkulu di Awan” atau “MBA CAMPAIGN” ke anak muda Bengkulu.

GOAL: Mengisi content Bengkulu di Internet. Contohnya: Benteng

Marlborough, Pantai Panjang, Air Terjun Camkoha, dan lain-lain.

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Mengajak anak muda Bengkulu untuk campaign “KEINDAHANBENGKULU” dan menuliskannya (mempostingnya) di internet (awan).

YOUTHERS BENGKULU

Bekerjasama dgn DINAS PARIWISATA membuat bookletpariwisata sebagai guidance yang akan dicampaignkan.

COLLABORATION WITH PEMDA

Harus WOW, supaya word of mouth (WOM)nya dapet.

BIRD-EYES WITH DRONE

HOW TO DELIVER MBA-Campaign

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33MBA CAMPAIGN IN PRACTICE

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34MBA CAMPAIGN IN PRACTICE

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MBA CAMPAIGN IN PRACTICE

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37TERIMA KASIH