5 things you need to know before your business goes mobile
DESCRIPTION
You'd have to be living under a rock, on a Geico commercial, to miss the trend of technology toward mobile. Most businesses know that mobile is the fastest-growing technology trend ever. But not so many understand how to think about mobile on behalf of a business, or what principles can guide the best timing, the most helpful format(s), the right content. Will Gray, the Creative Director at Worthwhile, presents five ideas that can guide any company or team in choosing how (and when) to go mobile. Topics include app vs. browser, responsive design, late 2013 mobile trends, going paperless, iOS vs. Android vs. Windows, and future-proofing your businessTRANSCRIPT
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BUSINESS GOES MOBILE
JULY 10, 2013
5 THINGS YOU NEED TO KNOW BEFORE YOUR
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WHILE STANDING IN A HOTEL LOBBY
THIS MAN JUST
LANDED A NEW CLIENT
WILL GRAY | GSATC July 2013
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WILL GRAY | GSATC July 2013
FROM THE BEACH
THIS WOMAN IS
SENDING INVOICES
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WHILE HE DRINKS A FLUORESCENT BLUE COCKTAIL
HE’S SMILING ON VACATIONTHIS MAN’S BUSINESS IS SO MOBILE,
WILL GRAY | GSATC July 2013
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THAT YOU BECAME STOCK IMAGE QUALITY, TOO?
SO HAPPY WITH MOBILEDON’T YOU WISH YOU WERE
WILL GRAY | GSATC July 2013
TRUE CONFESSIONS:MOBILE IS NOT QUITE
THAT LIFE-CHANGING.
AT LEAST, NOT EXACTLY SO.
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LIKE YOU EXPECTED TO SEE IN MY PRESO
SENSATIONAL MOBILE STATSHERE ARE SOME
WILL GRAY | GSATC July 2013
THE EXPLODING USE OF MOBILE DEVICES PROMISES TO BE THE FASTEST GROWING – AND POSSIBLY BIGGEST TECHNOLOGICAL TREND EVER. BIGGER THAN THE PERSONAL COMPUTER
REVOLUTION OF THE 1990S. BIGGER THAN THE DESKTOP INTERNET REVOLUTION OF THE
EARLY 2000S. BIGGER THAN THE INVENTION OF THE AUTOMOBILE, TOO.
LOUIS BASENESE WALL STREET DAILY
iPad debuts
Number of active tablets & smartphones
passes number of active PCs
Mobile web usage passes PC web usage
5 billion mobile web users worldwide
2010 2014(or sooner)
2017(or sooner)
50% of U.S. has smartphones
2012 2013(projected)
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THAT’S HOW YOU KNOW THE INTRO IS OVER.
REFERENCE THE TITLE.HERE’S WHERE I
WILL GRAY | GSATC July 2013
YOU NEED TO KNOW 5 THINGS BEFORE YOUR BUSINESS GOES MOBILE.
YES, YOU!
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WILL GRAY | GSATC July 2013
YOU NEED TO KNOW
FIRST,KNOW THYSELF.
DNA
THE FIRST THING
WILL GRAY | GSATC July 2013
(CLEVER CHILD)
MOBILE WEBSITE OR APP?CURIOUS CHILD ASKS:
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A GOOD WHYTHERE SHOULD BE
BEHIND EVERY MOBILE DECISION
WILL GRAY | GSATC July 2013
“FIND OUTWHO
YOU AREAND DO IT
ON PURPOSE.”
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WILL GRAY | GSATC July 2013
CONSIDER THE
GREENWOOD GENETIC APPDIGITAL = EASIER TO SELL, EASIER TO UPDATE + MORE CONVENIENT
RIGHT
WHAT WOULD IT LOOK LIKE TO TAKE THE AUTHENTIC “WHO WE ARE” AND GO MOBILE?
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WILL GRAY | GSATC July 2013
BUILD ITFOR THEM.
USERGROUP
YOU NEED TO KNOWTHE SECOND THING
WILL GRAY | GSATC July 2013
(KIDS THESE DAYS)
IOS, ANDROID &/OR WINDOWS?CURIOUS CHILD ASKS:
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BUSINESSES TEND TO
NOT LISTEN WELL
WILL GRAY | GSATC July 2013
“WHEN PEOPLE TALK,
LISTEN COMPLETELY. MOST PEOPLE
NEVER LISTEN.”
TO THE AUDIENCES THEY SERVE
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WILL GRAY | GSATC July 2013
CONSIDER THE
NEW WORTHWHILE WEBSITEADAPTIVE CONTENT, RESPONSIVE DESIGN, MOBILE-DRIVEN FRILLS
DEVICE AGNOSTICISM MEANS PUTTING YOURSELF IN YOUR USER’S SHOES, NO MATTER WHAT DEVICE THAT MAY MEAN.
ADVANCE RETREAT | J-Trajectory
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THE THIRD THING
YOU NEED TO KNOW
WILL GRAY | GSATC July 2013
CHALLENGEHIERARCHY.
ELEVATOR
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YOU TEND TO IGNOREIN YOUR ORGANIZATION’S DECISION-MAKING
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“OUR BEST IDEAS COME
FROM CLERKS AND STOCK
BOYS.”
ASK AROUND TO THE ROLES
WILL GRAY | GSATC July 2013
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WILL GRAY | GSATC July 2013
CONSIDER THE
BEST LOADING APPLUMPERS, ADMINS & CLERKS. OH MY!
WHAT WOULD RESPONSIBLE FUTURE-PROOFING LOOK LIKE FOR YOUR ORGANIZATION?AND WHICH ROLES CAN BEST HELP YOU MANAGE THAT RISK?
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WILL GRAY | GSATC July 2013
SIMPLIFY.
KNIFE
YOU NEED TO KNOWTHE FOURTH THING
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WILL GRAY | GSATC July 2013
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CURIOUS CHILD ASKS:
HOW MUCH GOING ON IN ONE APP?
SEARCHLINK
FLAG
BOOKMARK RSS
LIKE
MAIL CHAT
ADDUSER
ADDCART
ATMCALCULATORANALYTICS
(CLEARLY TAKES AFTER HER DAD)
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YOU’LL WANT TO HAVE SURPRISING
LEVELS OF SIMPLICITY
WILL GRAY | GSATC July 2013
“IF YOU CAN’T EXPLAIN IT
TO A SIX-YEAR-OLD, YOU DON’T
UNDERSTAND IT YOURSELF.”
IN ORDER TO GET ADOPTED & USED ON MOBILE
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WILL GRAY | GSATC July 2013
CONSIDER THE
TECH AFTER FIVE APPSECOND TIME IS EVEN MORE CHARMING
WHAT IS THE DELIGHTFUL CENTER OF YOUR APP (OR MOBILE) IDEA?
AND WHAT IS INTERESTING (BUT POSSIBLY UNNECESSARY
CLUTTER)?
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WILL GRAY | GSATC July 2013
YOU NEED TO KNOWTHE FIFTH THING
BEPROACTIVE.
HIKER
ADVANCE RETREAT | J-Trajectory
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WILL GRAY | GSATC July 2013
CURIOUS CHILD ASKS:
WHEN’S THE RIGHT TIME TO GO MOBILE?
NOW
NEXT QUARTER
2014
NEVER WHEN WE’RE DEBT-FREE
(I WONDER WHAT I COULD CHARGE PER HOUR TO HAVE THIS KID ASK QUESTIONS.)
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WILL GRAY | GSATC July 2013
IF YOU’RE GOING TO GO MOBILE AT THE RIGHT TIME
YOU’LL NEED TO AT LEAST
FEEL PROACTIVE
“DOING THE BEST AT THIS
MOMENT PUTS YOU IN THE BEST PLACE
FOR THE NEXT MOMENT.”
WILL GRAY | GSATC July 2013
26RESPONSIVE BEFORE THEIR INDUSTRY ASKED FOR IT
CONSIDER
SATORI ENERGY
WILL GRAY | GSATC July 2013
REMEMBER THAT MOBILE DOESN’T HAPPEN OVERNIGHT. SO IT’S GOING TO SEEM AT LEAST A LITTLE EARLY WHEN YOU BEGIN AT THE RIGHT TIME.
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WILL GRAY | GSATC July 2013
IN CASE YOU JUST FINISHED LUNCH
HERE ARE
THE 5 THINGS
DNA USERGROUP ELEVATOR
KNIFE
FIRST, KNOW THYSELF.
HIKER
BUILD IT FOR THEM.
CHALLENGE HIERARCHY.
SIMPLIFY. BE PROACTIVE.
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WILL GRAY | GSATC July 2013
NO MATTER HOW OLD YOUR BUSINESS IS,
HERE’S SOME HELPFUL CONTEXT
THE INTERNET DECADE IS OVER.
IF YOU KNEW WE WERE ALREADY INTO THE MOBILE DECADE . . .
WHAT WILL YOU DO DIFFERENTLY?
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