5 Tips For Developing Effective Mobile Sales Apps

DID YOU KNOW?

High performers sell more with mobile sales apps*✓ 60% of high performers use mobile apps to support sales activity

✗ 33% of low performers use mobile apps

*https://www.salesforce.com/uk/blog/2015/08/high-performers-sell-more-with-mobile-sales-apps.html

TIP 1Brand unification

Ensure your sales app is on brand. This will align sales and marketing goals more effectively, and unite the company’s brand.

TIP 2Offline access

Don’t risk having your sales force rely on a Wi-Fi connection. Update while online, and be ready to go regardless of internet access.

TIP 3Centralised data source

Make it easy to update resources and disseminate the newest information to your sales force.

TIP 4Performance tracking

Build in the ability to track features on the app that:✓ are most often used✓ the audience responds to most✓ get the best results

TIP 5Ease of use

To make it easy for sales teams, ensure the app has a high level of functionality and offers an elegant user experience.

A GREAT EXAMPLEPublication Profiler AppAn elegant and simple medical product resource app where relevant academic papers are available for quick browsing, whenever and wherever a sales rep needs it.

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