For  more  than  9  years,  artafact  has  designed  interactive  discussion  guides,  games,  content  and  icebreakers  for  C-­Level  and  technical  customer  advisory  boards  (CABs).  

Now  we  bring  you…  

5  TIPS  FOR  ENGAGING  CAB  MEMBERS

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Where  do  you  need  customer  input?

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Strategy

Identify  the  whitespace  and  customer  needs

Design

How  to  best  meet  customer  needs

DevelopSolution/productfeedback

ImplementPrioritize  features,  resources  anddevelop   a  plan

Artafact  CAB  Tools

Overall Strategy Design Develop Implement• Meeting

Icebreaker• Speaker  template• Four  tools  to  ask  

questions…mix  it  up!

• Customer  workbooks

• Customer  feedback  whiteboard

• Whitespace  Whiteboard

• SWOT  (Strengths,  Weaknesses,  Opportunities,  Threats)  analysis

• TOWS  (external  threats)  analysis

• Movie  title  emotive  exercise

• Blue  ocean  exercise

• Competitive  perceptual map

• How,  now,  wow  concept  evaluation

• Impact/Effort  matrix

• SharkTank• Mindmap• Iceberg  exercise• Customer  benefit  

Venn  diagram• Organization  on  a  

Hill

• Software  Product  Box  

• Investment  prioritization

• Roadmap  Exercise• Technology,  

process,  people  fishbone

• Science  fair• Gap  analysis

• Value  Proposition• Go  to  Market  

exercise• Elevator  Pitch• Use  cases• Customer  pain  

points• Purchase  process• Customer story  

template

ü Templates  are  designed  for  90  minutesü All  templates/tools  vetted  by  C-­‐Level  CABsü Applicable  for  Virtual  and  In  Person  CABsü Custom  solutions  available  

Sign  me  up

Meet  my  team

Add  to  agenda

Add  me  to  your  team

For  more  information,   visit  us  at:http://www.artafact.com/customer-­‐advisory-­‐boards/or  contact  us  at:    info@artafact.com,  1-­‐800-­‐618-­‐3228