5 tips for using youtube marketing to increase brand visibility

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While many marketing experts tout Facebook, Twitter and other social media outlets as the key to a more personal touch to their brand, they often forget to mention that the same thing can be accomplished quickly and effectively with YouTube.

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Page 1: 5 Tips for Using YouTube Marketing to Increase Brand Visibility

5 Tips for Using YouTube Marketing to Increase Brand Visibility

By: Dale Lorence

While many marketing experts tout Facebook, Twitter

and other social media outlets as the key to a more

personal touch to their brand, they often forget to

mention that the same thing can be accomplished

quickly and effectively with YouTube. Marketing with

the video site allows for the visual impact to be used for

a more vibrant message and allows for deeper

connection between brand and customer. Here are five

tips to use YouTube account to bring brand visibility and

better connection with your customers.

Tip One: Make it the Best Content That You Can Possibly Create

Great content is the absolute most important part of YouTube marketing. If the content is sub par, then

no one is going to view it and they certainly are not going to share it with their friends. Sharing and

commenting are important aspects of the medium, so make sure that you are creating videos that are

useful, funny or hard hitting with good camera and sound quality. Any glitches in production can cost

you dearly.

Tip Two: Keep Your Commitment to that Content

Many marketers make the mistake of posting a video to YouTube and then abandoning it completely. If

you post anything, especially something that you want to define your brand, you have to take the time

to nurture it as well. Once you have posted, come back frequently to read and respond to the comments

that are left there. Beware of trolls however. Engaging in a battle of negative comments is never going

to be effective for any brand. Answer questions if there are any, thank people for their comments and

remind them that they can share with their friends on Facebook. The more shares that you get for each

video, the more you increase the visibility and strengthen your brand.

Tip Three: Know the Tone of Your Brand Voice and Then Actually Use it

If you are using YouTube marketing to set your company as the lighthearted, playful place or as the

serious, dedicated to the environment company, it is important that all of your messages, from video to

Page 2: 5 Tips for Using YouTube Marketing to Increase Brand Visibility

replies and more all echo that voice. That does not mean that you cannot stray from your brand voice

for a message or two- playful companies can get serious because of serious issues and a more serious

company can get a little silly wishing an employee a happy birthday, for instance. If you can, make all of

your videos around a central person, whether that is a company rep or even an actor who plays a

character. Make the character the embodiment of the brand- making sure that it is a well liked and well

received character.

Tip Four: Actually Look at the Numbers and Data Metrics

A huge mistake that YouTube marketers often make is forgetting that they are actually working toward a

definable goal. You didn't just upload that video for fun and entertainment, did you? Simply posting and

responding to your comments will not be enough. If you are not monitoring the responses of your

videos, you will not know if you are generating traffic, where that traffic is coming from and what the

response of that traffic is. It is important that you monitor the numbers so that you can see what time of

day a video is most often viewed. That will let you know exactly when to release the next video in a

series.

Tip Five: Use Other Sites for Cross Promotion Whenever Possible

Make it easy for your customers and potential customers alike to share your video. Suggest that they

post it to their own Facebook walls and you automatically increase the potential number of people that

will see it. But, don't count on others to do the cross sharing. Link the YouTube video to your Twitter

account, telling people to come to the video. You can also post snippets of the video on your Facebook

page, telling people that if they want to see the rest, they can come to your YouTube. The more that you

mention it, the more people are bound to see your company name, your featured products and more

about your brand.

YouTube is more than just funny kitties and silly toddlers. A lot of valuable information can be packed

into a video there. You can use a video as an extended commercial, offering more of a storyline than a

traditional, television commercial. You can also use it for how to tips and demonstrations, company

history and to speak directly to your customers as well.