5 tips to efficiently promote your event mobile app

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- 1 - 5 tips to efficiently promote your event mobile app You have chosen to use a mobile app for your event. Excellent idea, this will make your event dynamic and interactive. In order a maximum amount of participants to use the app, you need to present and promote the tool. We have discussed with numerous organisers about the best way to promote the use of your app. Here is what they had to say: • Create a dedicated space on your event website Present the application on your event website or on your own website. Redact several presentations texts and promote the advantages of the application you are using. Add all of the practical information (App set up, download links etc) and visuals. 1 Use all of the communication resources at your disposal • Use the organisation emails when the participants confirm their participation to the event, they receive a confirmation email. Use this email to present the application. We recommend not to overload the emails with text but rather include a link towards a video showing the participants what the application can offer. Make sure to insert the links to download the application. Do not wait to start communicating about your app, present the app from the moment participants start confirming their participation or even before.

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Page 1: 5 Tips to efficiently Promote your Event Mobile App

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5 tips to efficiently promote your event mobile app

You have chosen to use a mobile app for your event. Excellent idea, this will make your event dynamic and interactive. In order a maximum amount of participants to use the app, you need to present and promote the tool. We have discussed with numerous organisers about the best way to promote the use of your app. Here is what they had to say:

• Create a dedicated space on your event website

Present the application on your event website or on your own website.Redact several presentations texts and promote the advantages of the application you are using. Add all of the practical information (App set up, download links etc) and visuals.

1Use all of the communication resources at your disposal

• Use the organisation emails

when the participants confirm their participation to the event, they receive a confirmation email. Use this email to present the application.We recommend not to overload the emails with text but rather include a link towards a video showing the participants what the application can offer.Make sure to insert the links to download the application.

Do not wait to start communicating about your app, present the app from the moment participants start confirming their participation or even before.

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2 Create dynamic and engaging content

Prepare the start of your event

• Guide participants

Create a presentation guide on how to set up the application and its advantages.Send the guide a couple of days before the start of the event, with different details of the event (venue, date, etc).

• Present the app on stage

Brief the presenter so that they can quickly present the app during their opening speech.You can also project a short presentation video.

• Priviledge the visuels

An Image or a video is always worth more than a long speech. You may not have the time to create an app presentation video. No problem! Your service provider such as Evenium, has all the necessary information and tools at your disposal.

• Organise a Vote/Poll

This easy to use functionality will make your participants want to download and use the application. Once they have voted, they will naturally start to navigate the application, they will then discover the other functionalities.

Create specific content to present the application to your guests and speakers.

The start of your event is crucial for communication.

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Communicate throughout the event.

• Create dedicated informational material

Distribute presentation flyers for the app or place them throughout the venue (tables, chairs etc).

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• Prepare the welcome of your guest

Benefit from the welcome of the participants to check whether or not they have downloaded the application. To do this, brief the welcome hostesses on the application and the different download methods. To facilitate their work, plan to hand out set up flyers which they can use and share with the participants.Appoint an “Application specialist” who will be able to answer any questions the participants or hostesses may have.

Using the app will rapidly become second nature to your participants, they just need a motive from the organizers to start off.

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You will have understood that communication is essential for your participants to use your mobile event app. This will need a few extra steps. the good news is that this will become easier and easier as your participants become used to using the application. We see that participants demand an event mobile app. Proof that providing an app is a real benefit.

The other good news is that our project managers are here to help and assist you in every step of the set up of the application.

The Evenium Team.

Adapt the format of the event

• Leave space for interactivity

Via the application, your participants will post comments, questions etc. Invite your speakers to integrate this content during their presentation. Participants will see that their comments/questions are being taken into account and thus encourage others to do the same.

• Create a networking and sharing space.

Thanks to the app, the participants have access to the guest list. They can easily identify the people they want to meet for their business.They can send messages and plan meetings. Facilitate the networking process by creating a “Networking Space” where they can easily meet.

[email protected] www.evenium.com

5Evolve your event to place interactivity and networking at its center.