5 T I P S T O H E L P B R A N D S T H R I V E I N I N S T A G R A M ’ S N E W A L G O R I T H M I C W O R L D

So, Instagram’s dropping an algorithm in a couple of months. What does it mean for brands?

(It's a Good Thing, Yo!)

@adidasoriginals

We all saw this coming (foreshadowing 101).

Facebook became Instagram’s parent for a

cool 1 billion in 2012, which left everyone

skeptical about the future of its organic nature.

But then the changes never came. Until they recently said “open sesame!” to their API.

“What is the meaning of this?!?!” -every brand at

once everywhere

@everlane

Well, it meant that a selective algorithm was imminent and organic reach would soon be in peril.

Read: free marketing channel no longer free.

Dash Hudson is the leading Instagram marketing platform and a one-stop solution for brands.

Collect & Create compelling images

Publish native campaigns

Analyze and measure ROI

How should brands navigate the algorithmic world to be successful?

Read on.

@mvb412

Chill pill needed, STAT.

We know change is hard. But roll with the punches,

be flexible and thrive.

# 1

# 2

Quality over quantity.

Content quality will be paramount to getting all the double taps you can.

This is a chance to up your game.

@cannellevanille

# 3

Winning at engagement.

The piece of content that receives the most activity is

the one that everyone will see.

@brandymelvilleusa

# P R O T I P

Dig into your content pillars with the Dash Hudson Boards tool to unearth

what resonates best with your followers.

Audience-building.

Make it a top priority. If your followers care about what

you're adding to the conversation, that emotional connection will lead to Insta-

faithfulness and brand loyalty.

@glossier

# 4

Data, data, data.

Become one with your data to devise clever, concrete strategies to

outsmart the bots. Hint: we can help.

insta: @madewell1937

# 5

Think of the Dash Hudson platform as your lifeline.

More intel on the intricacies of your activity

means better account optimization.

insta: @tuulavintageinsta: @madewell1937

# P R O T I P

In the meantime, keep calm. Carry on.

@betches

We’re here for you, boo.

@happysocksofficial

WWW.DASHHUDSON.COM

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