Go smart: 5 tips to implement a mobile strategy for your business

In this day and age when everything is accessible using a smartphone, it is important to develop a strong and stable mobile strategy for your business. In a July 2013 survey conducted by IDG Global Solutions, 41% of people used their personal smartphone for business and 37% used their tablet. An infographic from SlickText.com says that 9 out of 10 mobile searches result in a purchase or a visit.

Indeed, the use of smart mobile devices has been part of everyone’s daily lives. Here are some useful tips to implement a mobile strategy for your business:

Develop and promote.

In this mobile age, it is important to develop the ideal mobile application where consumers can get the most out of your products and services. The right mobile app can also assist you with sales, marketing, and product development.

Always redirect your visitors to your mobile app or website. Use a pop-up to determine which platform your customers are using. Since you spent money on developing your mobile site, it is also your responsibility to promote the site and encourage customers to use it.

Highlight, trim, simplify.

Highlight the key features of your mobile site. Trimming down some items will help the mobile page load much faster. Mobile users tend to be impatient when web pages do not load as fast as on their home computers.

Another tip is to minimise the use of heavy graphics like JPGs and GIFs. If it is possible to avoid graphics, use text instead. When using content like videos, photos, and slideshows, it is best to use mobile-friendly ones.

Be compatible.

Do not let your customers feel dejected to use your mobile site because of the phone they are using. Make sure your mobile app/site is compatible with the popular platforms, such as iOS, Android, and BlackBerry.

Your mobile site should also automatically adapt to the screen size of the device your customers are using. This way, your mobile site can provide a dynamic experience to customers.

Learn to optimise.

It is essential to optimise your mobile website and content to maintain visibility in mobile searches.

Another helpful method is Google Analytics. You can use it to track mobile traffic to your site, and it also shows how people use your product on each platform.

SMS, email, and social media.

There are many ways to communicate with your customers. Some of the cheapest ways is through SMS and emails. These modes can be utilised to endorse sales, offer product updates, invite customers to events, and so much more.

Nowadays, when almost everyone has a Facebook or a Twitter account, another effective medium to market your business is through social media. Most social media platforms have a matching mobile application, so make sure your social media posts and contents are adjustable for smaller screens. It is also important that your posts drive traffic back to your mobile site and landing pages.