5 Tips to Make Your Website Convert More Visitors

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Wanting to convert more visitors into customers? A site that simply looks

good and draws an audience isn’t enough. If you’re missing even one vital

element for an effective website, you’re missing out on conversions. The

good news is that even small changes to your site can pay off in big

numbers—and quickly. Here are 5 tips to make your website convert more

visitors.

1. Keep it simple

You’ve crammed graphics, content and every other element you can think

of onto your landing page, hoping that an informed visitor is a motivated

visitor. The fact is, your overwhelmed audience is far more likely to bounce

off your page than to try to wade through all that clutter. Keep it clean and

focused. Emphasize what your visitors need to know with a few well-placed

bullet points of information. And keep any fill-in forms brief—no one likes

filling out a lengthy form!

2. Post great content

You may think your product is so good it practically sells itself, and perhaps

that’s true. But if no one knows about your company, no one will pay

attention to what you’re selling. Great content draws visitors. A well-written

product description, tailored to your target audience, will provide more

incentive to convert than a page filled with product stats. Publishing articles

on your site that tie into your brand will also engage your visitors and keep

them coming back, as well as boost your authority and enhance your online

presence. More targeted content, enhanced customer trust and increased

brand awareness means more conversions.

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3. Add engaging elements

A bouncing banana graphic isn’t engaging; it’s an eyesore. Add simple,

clean elements that focus on your brand and appeal to your audience.

Incorporate pictures or videos that connect with your viewers on a personal

level. Employ technologies like parallax scrolling to enhance your visitors’

experience. The more your audience enjoys your website, the more

conversions will result.

4. Clear call to action

This one seems like a no-brainer, but many businesses bury their call to

action beneath confusing, distracting or even misleading information. Your

site’s call to action should be obvious, prominently displayed and

emphasized with visual clues. Lead visitors quickly and clearly into the

desired action, and you’ll enjoy more conversions.

5. Test

Not sure if something on your website is performing well? Test it! A/B

testing enables you to test every aspect of your site, from colour to

graphics to content, to gain better insight into visitor behaviour and

determine what yields the best results.

A good-looking website is important, but conversions are the real key to

success. Incorporate these five elements, and you’ll benefit from more

followers, increased brand recognition and a serious boost in conversions-

and that’s good news for any business!

At the New Media Group we work with business every day to convert more

visitors through their website. Get in contact to see how we can help you

achieve more with your website.

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