5 undeniable reasons businesses & bloggers use pinterest

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Using Pinterest for Promoting Your Business & Blog Danielle Miller, BBA www.mmmsocialmedia.com © Miller Media Management LLC

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Page 1: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

Using Pinterest for Promoting Your Business & Blog

Danielle Miller, BBAwww.mmmsocialmedia.com

© Miller Media Management LLC

Page 2: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

What You’ll Learn Today

Best PracticesWhy Pinterest? Getting Started

Page 3: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

Pinterest is more Search than Social

Search ResultsAhalogy explains,

Content discovery means people searching out and finding your products, articles, and pictures.

“The Pinner experience is more geared towards personal

content discovery than outward social expression.”

Source: 2015 Pinterest Media Study

Page 4: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

Pinterest is the Go-To Source

Search Results

The Go-To Source

More than social media, magazines or word of mouth, Pinterest is perceived as the go-to source in the following categories:

★ Design★ Food & Drink★ Gardening★ Gifts★ Hair & Beauty★ Home Décor★ Photography

★ Tattoos★ Weddings★ Women’s Fashion★ DIY & Crafts

Source: 2015 Pinterest Media Study

Page 5: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

➔ Nearly 3 out of 4 active users buy something because they saw it on Pinterest.

➔ 86% of daily pinners have accessed Pinterest while shopping to buy something they’ve pinned.

➔ About half of active pinners who notice Promoted Pins have clicked on them. More than 40% went on to make a purchase.

Pinterest users have the intent to buy

Pinners are Buyers

Search Results

The Go-To Source

Source: 2015 Pinterest Media Study

Reach Buyers

Page 6: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

Pinners Follow Brands

Search Results

Go-To Source

Reach Buyers

Ahalogy explains,

Bonus! The audience is growing. Compared to a year ago, there are 75% more male Pinners nowadays and about 20% of active male pinners joined specifically to get information on a brand they love.

“83 percent of Active Pinners would rather follow a favorite

brand than a favorite celebrity.”

Brand Exposure

Source: 2015 Pinterest Media Study

Page 7: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

“50 percent of visits happen after 3.5 months

after first Pinning”

Long-Term Results

Search Results

Go-To Source

Reach Buyers

Pinterest activity can continue to drive visitors to your website years after pinning.

Search and sharing are the two biggest benefits of Pinterest. These factors result in long term ROI.

Brand Exposure

Longevity

Source: Pinterest ROI Study by Piqora

Page 8: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

Getting Started

Step 1: Open a Business Account athttp://business.pinterest.com/setup/

Step 2: Build Your Profile

Step 3: Create at least 10 Boards

Step 4: Add at least 4 Pins per Board

Step 5: Invite people to follow you

Page 9: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

Creating Pins & Boards

What is a pin?A pin is a picture that links back to your website.

What is a board?A board is a collection of pins categorized by topic.

What is the point?Get people to repin (share) your pins. This will result in more visitors to your website.

Page 10: 5 Undeniable Reasons Businesses & Bloggers Use Pinterest

Best Practices

✔ Get a verified business account

✔ Pin content your fans will love

✔ Pin often to grow fans faster

✔ Check your analytics regularly

✔ Acknowledge pins from your site

✔ Use vertical images on your blog

✔ Repin your best performing pins

✔ Choose eye catching images