5 Ways Big Data Benefits

Consumers

Improved Customer Experience

• The customer experience is the biggest reason people do business with certain companies

• In fact, nearly 80 percent of consumers have bailed on a transaction because of one poor service experience.

• In most markets, you can get the same product at a variety of stores, so it’s excellent customer service that sets great stores apart from average ones.

• Big Data makes great customer service possible.

• Thanks to the ability to collect customer feedback through online reviews, social media, and other brand mentions on the internet, companies are able to take the feedback customers leave and put it into improving the overall experience.

Better Products for Your Enjoyment

• Big Data is the reason that our computers and laptops get slimmer and smarter with every version.

• The internet hears what customers are lacking from their products, and it translates the information to businesses, who make great product changes happen.

Coupons Made for You

• Big Data connects you with the companies you want to do business with and the deals you want to use.

• For example, say you’ve been researching the perfect night out with your spouse. You’ve been exploring movie times and other entertainment venues, but you’ve spent the most time on finding the perfect restaurant in your area.

• Then, as luck would have it, you notice a bright box in the corner of the screen advertising coupons for local restaurants.

• That’s how big data works. It recognizes what you’re looking for and delivers it on a silver platter.

Protection for Your Private Information

• Security measures are improving all the time, and that’s because big data is there to prevent hacking almost as soon as it starts.

• In most cases, your service providers will be able to detect fraudulent activity and alert you of the issue within seconds.

• These significant advancements are a major reason that today, 88 percent of People will trust online retailers with their personal information.

Reduced Crime and Saved Lives

• Approximately 75 percent of government IT professionals believe that big data is integral in preventing and managing crime today.

• It’s the reason that many police departments are now either developing or using predictive models to recognize where, when, and how crimes will occur.

• Furthermore, it also plays a major role in medical research.

• Thanks to collective data, health care professionals can use the information to discover patterns and links in patient care and behaviour, which are integral in diagnosing and treating patients. It provides an enhanced quality of care for all medical patients. When it comes down to it, big data saves lives!

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Source: http://www.customerzone360.com/topics/customer/articles/405714-5-ways-big-data-benefits-consumers.htm