WAYS ENTREPRENEURSCAN ENHANCELOCAL COMMUNITIES

BENNAT BERGER

5

ORIGINALLY PUBLISHED ON ENTREPRENEUR.COM

“When you give to your community, thecommunity tends to give back to you.”

Annie Pilon

SPONSOR NON-PROFITORGANIZATIONS INTHE COMMUNITY1

Many local organizationsare looking for companysponsors to cover the costsof major events and someadministrative expenses.

They will do their part to promote yourgenerosity through their marketing

efforts, which can help you get morevisibility in the community.

INCORPORATEVOLUNTEERING IN THECOMPANY MISSION2

Make a passion for socialgood part of yourcompany’s mission soyou and your employeescan give back to thecommunity together.

Encouraging a spirit of volunteerism andgiving back within your mission statement

- and through ways you operate as acompany -- can be beneficial to both team

members and the community at large.

DESIGN ABUSINESS MODELTHAT GIVES BACK3

The goal is to automate thedonation to a non-profit sothat all customers andclients are aware that aportion of their purchaseends up with a good cause.

If your business can organicallyincorporate community enhancement

into its ethos, that’s even better.

As your business gains momentum,you should consider branching out

to more than one charitableorganization or community project

to serve as a philanthropist.

CONTRIBUTE TO THELOCAL ECONOMY4

Contribute to the localeconomy by buying suppliesand raw materials fromlocal vendors and partnerwith local businesses forany services and otherbusiness-related purchases.

Opening newbusinesses or buildingnew properties oreven green spaces,like parks, can alsoenhance a communityby drawing in foottraffic and tourism,thus boosting localbusinesses andstimulating theeconomy.

PROMOTE LOCALBUSINESSES5

You can take the lead onpromoting other localbusinesses through co-marketing efforts orsimply through referrals.

The goal is to create a sense of community andcamaraderie among other business owners

since you are all invested in selling andmarketing to the same customers.

Showing your support for non-profits andcommunity organizations can help you buildvalue, both within the organization as you

encourage a spirit of volunteerism andphilanthropy, and with your customers as you

show you are invested in your localcommunity’s quality of life and future.

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