5 ways influencers help you sell (social selling)
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#5 ways
INFLUENCERSHELP YOU SELL
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Traackr: Social Selling + Influence
Traackr: Social Selling + Influence
Social SellingDelight your prospects rather than interrupt their daily life with cold calls to convert them into loyal customers.Sam Kusinitz, Hubspot
Influencer Marketing
Identify and build relationships with influencers to increase visibility
on your products or services.Ann Handley, Marketing Profs
Traackr: Social Selling + Influence
Social Selling
Influencer Marketing
Build relationships with your prospects’ influencers to build your own authority in your category and make yourself eminently discoverable
when your prospects are ready to buy.
Stay on Top of Key Conversations with Minimal Time
FUNNELTo sell socially, you must be a part of conversations
about the trends, challenges, and opportunities your buyers face.
With influencers as your filters to get to content you are guaranteed to follow the important trends
without getting lost in the noise.
Traackr: Social Selling + Influence
#2
CURATEINFLUENCER CONTENT
NEWS
NEWSplay
Traackr: Social Selling + Influence
NEWS
NEWSplay
Share Influencer Content Relevant to your Community
SHAREBy curating meaningful content from influencers, you start asserting your subject matter expertise.
The more you hone in on your key influencers, the easier it will be to share valuable content within
your community of prospective buyers.
Traackr: Social Selling + Influence
Social Selling + InfluenceTraackr: Social Selling + Influence
Find Serendipitous Moments to Engage in Key Conversations
CHATSOn social channels your prospects are listening to influencers
to inform their buying decisions.
Engage with influencers and add value to the conversation. Get on their radar and be noticed
by prospects listening in.
ideaTraackr: Social Selling + Influence
Develop your Own Point of View & Raise your Influence
composeAs a sales professional living and breathing your industry,
you have a unique perspective.
Create content that will benefit your customers, assert your authority, and build up a captive audience
of like-minded prospects.
Traackr: Social Selling + Influence
Start Measuring Engagement Not Just Activity
piechartMeasuring activity – number of cold calls, emails, and demos –
isn’t enough for the modern sales person.
Focus on measuring the results of your efforts (i.e. engagement by prospects and influencers, lead referrals
by influencers). Keep testing and tuning.
And Remember:
The Key to Success in Social Selling is to Not Sell
but Let People BuySuccess is defined by your ability to remove friction in the buying process and create an environment
to make it easy for prospects to buy from you.
Traackr: Social Selling + Influence
Want to get more out of your social selling?
Learn how to Incorporate Influencers
into your Social Selling Strategy with Traackr
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Traackr: Social Selling + Influence