5 ways integrated communities make your organization smarter

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5 WAYS INTEGRATED COMMUNITIES MAKE YOUR ORGANIZATION SMARTER

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Online communities help increase engagement and collaboration with supporters and your organization. Increasingly, however, organizations are now using once-siloed community data to provide a more comprehensive experience for their supporters and insightful data for the organization. Leading Online Communities Provide: - Integrated personalization & recognition - Automated routing of members to where they belong - Personal recommendations based off of profile information or past history - Automated workflow options that lead to quicker engagement by new community members - Personalized community experience based on a 360-degree view of user - All of this integrated with your CRM, AMS or constituent database

TRANSCRIPT

Page 1: 5 Ways Integrated Communities  Make Your Organization Smarter

5 WAYS INTEGRATED COMMUNITIES MAKE YOUR ORGANIZATION SMARTER

Page 2: 5 Ways Integrated Communities  Make Your Organization Smarter

Our SpeakersJeremy DemersDirector of Marketing 512.474.6400 x [email protected]

Miles SimsVP of Professional Services512.474.6400 x [email protected]

Page 4: 5 Ways Integrated Communities  Make Your Organization Smarter

About Us

• Based in Austin• Cloud-based Online Community platform• Robust Feature Set• Full Service Community Partner• Open API• Free Out-of-the-Box platform integrations• Focused on Nonprofits and Associations

Page 5: 5 Ways Integrated Communities  Make Your Organization Smarter

Robust Feature Set

• User Registration• Single Sign On• Member Profiles• Personalization• Collaboration Groups• Discussion Forums• Opportunity Matching• Action Workflow• User Points &

Leaderboards• Integrated Social

Sharing• Mobile• Video Center

• File Center• Photo Center• Applications• Member Segments• Directories• Tasks• Reviews• Search• Events• Blogs• DocCreate• Notifications• Foreign Language• & More…

Page 6: 5 Ways Integrated Communities  Make Your Organization Smarter

Full Service Community Partner

• Social Business Strategy and Configuration

• Product and Engagement Support Options

Page 8: 5 Ways Integrated Communities  Make Your Organization Smarter

5 WAYS INTEGRATED COMMUNITIES MAKE YOUR ORGANIZATION SMARTER

Page 9: 5 Ways Integrated Communities  Make Your Organization Smarter

Well Known Advantages of our Productized Integrations

• Single Sign-On

Website Community

Page 10: 5 Ways Integrated Communities  Make Your Organization Smarter

Well Known Advantages of our Productized Integrations

• Single Sign-On• Profile Data Sync

Page 11: 5 Ways Integrated Communities  Make Your Organization Smarter

Well Known Advantages of our Productized Integrations

• Single Sign-On• Profile Data Sync• Tracked Actions

Page 13: 5 Ways Integrated Communities  Make Your Organization Smarter

Send Friend Request

Welcome Message

Community Management Best Practice

Page 14: 5 Ways Integrated Communities  Make Your Organization Smarter

Community Management 101

• New users need immediate positive reinforcement

Page 15: 5 Ways Integrated Communities  Make Your Organization Smarter

Community Management 101

• New users need positive reinforcement• This takes time!

Page 18: 5 Ways Integrated Communities  Make Your Organization Smarter

Launching a New Community

Best Process?

Page 19: 5 Ways Integrated Communities  Make Your Organization Smarter

Growing an Existing Community

Duplicate Records?

Page 22: 5 Ways Integrated Communities  Make Your Organization Smarter

Example: Making the Classroom a Comfortable Environment for Shy Kids

• Start them in small groups• Match children based on similar

interests or temperament• Provide them with easy first

steps of engagement

• Praise them when action is taken

Page 24: 5 Ways Integrated Communities  Make Your Organization Smarter

The Key is Assigning New Members to Groups and

Segments Automatically Based on Data in Their

Constituent Record

Page 26: 5 Ways Integrated Communities  Make Your Organization Smarter

Community Configuration

• Challenges– Scarcity above the fold– Limited time on site– High bounce rate when content doesn’t match

expectations

Page 27: 5 Ways Integrated Communities  Make Your Organization Smarter

Solution: Personalization

“74% of online respondents get frustrated with websites when

content appears that have nothing to do with their interests.”

*Marketingcharts.com

Page 28: 5 Ways Integrated Communities  Make Your Organization Smarter

Solution: Personalization

“Personalized content has a 42% higher view-to-submission rate

than static content.”

*Hubspot.com

Page 32: 5 Ways Integrated Communities  Make Your Organization Smarter

“Amazon’s conversion to sales of on-site recommendations could be

as high as 60% in some cases.”

*Forrester Research

Page 33: 5 Ways Integrated Communities  Make Your Organization Smarter

What it Looks Like in an Online Community

Page 35: 5 Ways Integrated Communities  Make Your Organization Smarter

SCHEDULE A LIVE DEMO:

Contact Jeremy Demers512-474-6400 x [email protected]

Page 36: 5 Ways Integrated Communities  Make Your Organization Smarter

Upcoming Events

Austin, TX9/18 – 9/19

Nashville, TN10/6 – 10/8

Austin, TX10/6 – 10/8

Washington, DC10/20

Fort Worth9/14 – 9/16

Washington, DC12/16 – 12/17