5 ways social media changed marketing your business
DESCRIPTION
5 Ways Social Media Changed Marketing Your Business:1. Marketing Flipped 180 Degrees2. Personal & Professional3. Level The Playing Field4. Consumer Is In Charge5. Connecting In Real TimeTRANSCRIPT
5 Ways Social Media Changed Marketing Your Business
Pamela Muldoon
Industrial Model Marketing
• Brand• Message• Person
Coca-Cola: Brand
Coca-Cola: Message
1886 1928
1952
1963
1970
Coca-Cola: Message
19711979 1982
1986
1993-Present
Coca-Cola: Person
Muhtar Kent,Chairman of the Board & Chief Executive Officer
The Coca-Cola Company
Marketing Flipped 180 Degrees
• Person• Message• Brand
Marketing Flipped 180 Degrees
Example #1• Person: Denny Hecker
• Message: What is the message today?• Brand: How do you feel about his brand
today?
Marketing Flipped 180 Degrees
Example #2• Person: Tom Petters
• Message: What is the message today?• Brand: How do you feel about his brand
today?
Marketing Flipped 180 Degrees
Example #3• Person: Tiger Woods
• Message: What is the message today?• Brand: How did many brands associated with
Tiger Woods react to his scandal?
Marketing Flipped 180 Degrees
Example #4• Person: Rush Limbaugh
• Message: What is the message today?• Brand: How did many brands associated with
Rush’s show react to his message?
Personal & Professional
• Creating a personal brand alongside the Ford Brand• All social platforms, speaking, featured in books
Scott MontyHead of Social MediaFord Motor Company
Personal & Professional
• Billionaire Business Magnate• Author, speaker, humanitarian• Yes, he writes his own blog Richard Branson
Founder, VirginCEO, Virgin Media
Level The Playing Field
• All businesses can participate• The cost of entry is minimalAsk Yourself Two Questions:1. Can I Reach My Target Audience With This
Social Platform?2. Am I willing to tackle the learning curve of
this platform? (or do I have a team member who can?)
Level The Playing Field
• The Professional networking social platform• 150+ Milion Members in over 200 countries• Average user 25-55 (44 is the median)• New member joins every second• Executives from all Fortune 500 companies
have a presence on LinkedIn• 2 million+ Company Profiles
Level The Playing Field
• More than 833 Million active users (set to hit 1 billion by August 2012)
• Average user age 18-44 (38 is the median age)• Fastest growing population: women• 2nd fastest growing population: Seniors• 50% log in daily• Average use time: 55 Minutes
Level The Playing Field
• Over 475 million user accounts• Average user age 18-44 (39 is the median age)• 55% user Twitter via mobile device• 1 Billion tweets are posted every weekBonus:
What celebrity recently hit 20 Million Twitter Followers?
Level The Playing Field
• More than 800 million unique users• Average user 18-54• More video is uploaded in 30 days than
created by NBC, CBS, ABC in the past 60 years• 60 hours of video uploaded every minute• One hour of video uploaded every second
Level The Playing Field
• More than 90 Million active users• Users: 70% Male 30% Female• Google+ Brand Pages added November 2011• Search is now Personal
Level The Playing Field
• More than 10 Million active users• 97% of users are women• Average use time 1 hour, 17 minutes• Great platform for visual business models • Drives traffic to business website
Consumer Is In Charge
• Every area of your business is now in marketing
• Customers can connect to your brand directly– Raving Fans– Complaints– Job seekers– Research & Development– Engagement
Consumer Is In Charge
• Engage your customers on line• They will provide Feedback and opinions!
Consumer Is In Charge
Connecting In Real Time
• Use Real Time News to your marketing advantage• Your marketing will be current,timely & can take tag onto somegreat SEO!• What is your 2nd paragraph?
Learn more about News Jacking & David Meerman Scott at www.davidmeermanscott.com
Connecting In Real Time
Example: London Fire Brigade & Kate Winslet• Fire in Branson’s Neckar Island home• Kate saves Richard’s Mother!
Connecting In Real Time
• London Fire Brigade writes Press Release offering Kate Winslet firefighter training
Connecting In Real Time
• London Fire Brigade press release takes advantageof the news story’s SEO• Receives estimated Free PR = $1 million
Connecting In Real Time
Connecting In Real Time
5 Ways Social Changed Marketing
1. Marketing Flipped 180 Degrees2. Personal & Professional3. Level The Playing Field4. Consumer Is In Charge5. Connecting In Real Time
Connect With Pamela
Pamela MuldoonNext Stage Media Group
www.nextstagemediagroup.com
www.facebook.com/NextStageMediaGroupwww.facebook.com/ContentMarketing360
@pamelamuldoon @NextStageMedia
www.linkedin.com/in/pamelamuldoon
www.gplus.to/pamelamuldoonwww.gplus.to/NextStageMediaGroup