© 2013 Terracotta Inc. | Internal Use Only

5 Ways to Boost

E-Commerce Performance

© 2013 Terracotta Inc. | Internal Use Only 2

Webcast Hosts

Ransome WilliamsRegional Sales Manager

Minesh PatelSolutions Architect

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Agenda

• E-Commerce Challenges

• In-Memory Revolution

• 5 Ways to Boost E-Commerce Performance

• Customer Success Stories

• Q & A

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E-Commerce ChallengesCan Your E-Commerce Platform Keep Up?

increase in online sales

by 2016

increase in operating margin

shoppers abandon slow sites

smartphone owners

shop online

45% 72% 64% 60%

HigherConsumer

Expectations

Shifts in Shopping Behavior

Huge Opportunity for Big Data

RapidE-Commerce

Growth

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Demand Wave is Pushing the Technology Curve

5

Big Data

Performance HighAvailability

BigMemory

64-BitArchitecture

Multi-CoreTB RAM

CommodityHardware

FastReliable

Cost Effective

Business Requirements Technology Enablement

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The In-Memory RevolutionFrom Disk to RAM

Memory

90% of Data in Database

Database

90% of Data in Memory

SlowExpensiveDifficult to scale

Ultra fastCost-efficientTB-scale servers

modernize

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Scale OUT

The BigMemory BreakthroughMaximize Use of RAM

E-commerce App

Scale UPUse all RAM distributed across a server array of any size. Includes fault-tolerance and data consistency

Use all RAM in a server without triggering Java Garbage Collection pauses

Scale OUT

App Server

Scale OUT

Sca

le U

P

BigMemory Server Array

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Boosting E-Commerce PerformanceSPEED1

Challenge

• Missed SLAs

• Dissatisfied customers

• Lost revenue

With BigMemory

• Exceed SLAs

• Satisfy customers

• Capture revenue

Slow Web Response Time

100x Faster Data Access

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Boosting E-Commerce PerformanceSCALE2

Challenge

• Spikes in traffic

• Increasing demand

• Business growth goals

With BigMemory

• Millions of visitors

• TBs of data

• 10,000s of TPSs

E-Commerce Growth Pains

Unlimited Scalability

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Boosting E-Commerce PerformanceSTABILITY3

Challenge

• Loads exceed capacity

• Timeouts

• Slowdowns

With BigMemory

• Offload databases

• Eliminate bottlenecks

• 99.999% availability

Reliance on Back-End Services

De-Couple for Stability

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Boosting E-Commerce PerformanceCOST-EFFICIENCY4

Challenge

• Proliferation of Web application servers

• Reliance on costly databases, mainframes

With BigMemory

• Up to 90% fewer servers

• Max use of cheap RAM

• Save on HW, SW

E-CommercePlatform Costs

Cost-Efficient Ops and Growth

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Boosting E-Commerce PerformanceREVENUE GROWTH5

Challenge

• New shopping features

• Mobile devices

• Marketing promotions

With BigMemory

• Real-time services such as personalized offers

• Speed for mobile users

• Scale for marketing

New Business Requirements

Innovations that Increase Sales

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BigMemory in E-CommerceProven Track Record

E-Commerce Use Cases

• Website performance

• Web server consolidation

• Real-time personalization

• Real-time fraud detection

BigMemory powers popular global e-commerce sites with:

• 1,000s of products • 100,000s of registered users• Millions of daily visitors  • Billions in annual revenue 

 

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SUCCESS STORY: Getting Global E-commerce on Pace With BigMemory

SCALEFORTUNE 150 ATHLETIC BRAND

What they wanted

Before BigMemory

• Continued e-commerce growth for nearly 7,500 products and $340 million in sales

• Product catalog and shopping cart data pulled from multiple disk-bound databases

• Huge spikes in customer traffic (Cyber Monday, Black Friday) jeopardized stability

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SUCCESS STORY: Getting Global E-commerce on Pace With BigMemory

SCALEFORTUNE 150 ATHLETIC BRAND

After BigMemory: 90% of product requests served instantly by

BigMemory Backend services load slashed by 40% Search time reduced by 30% Average page load time exceeded expectations Improved online shopping experience without

big investment in new servers

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SUCCESS STORY: Delivering New Revenue by Presenting Relevant Offers in Real Time

SCALEFORTUNE 100 SHIPPING COMPANY

What they wanted

Before BigMemory

• Boost revenue with relevant offers when customers track packages online

• 32 million tracking requests daily • Performance 4x slower than required by SLA

because data resided in multiple disk-bound databases

• Oracle Coherence rejected for complexity and slowness

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SCALE

After BigMemory: Reduce time to present relevant offers by 85%

— from 900 to 120 milliseconds Exceeding performance SLAs Maintained superior customer experience

while creating opportunities to increase revenue

Adopted BigMemory as company-wide standard for in-memory data management

SUCCESS STORY: Delivering New Revenue by Presenting Relevant Offers in Real Time

FORTUNE 100 SHIPPING COMPANY

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BigMemory in E-CommerceAll-Round Better Performance

SPEEDSlash Web response times with 100x faster data access

SCALEKeep pace with rapid traffic and transaction growth

STABILITYDecouple from databases to protect performance

COST-EFFICIENCYCut infrastructure and operational expenses

REVENUE GROWTHBoost sales and customer satisfaction

1

2

3

4

5

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Q & A

QUESTIONS?Please type them in the “Question” Panel or in the chat window.

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Ready to Take the Next Step?

1. Learn more about BigMemory in e-commerceVisit: www.terracotta.org/e-commerce

2. Contact us to discuss your use caseEmail: ransome@terracottatech.com

3. Download BigMemory for freeVisit: www.terracotta.org/bigmemory

4. Follow us on TwitterFollow: @big_memory