5 ways to cut through the noise and get your customer's attention customer focus - tamsin...
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5 ways to cut through the noise
AND get your customer’s attention
Creating personalised email content based on customer preferences
Small Business Evangelist, Constant Contact
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Tamsin Fox-Davies
constantcontact.com
@tamsinfd
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What noise?
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It’s about your reader
Topics: What do they want to know?
Status: Are they ready to buy?
Habits: What do they respond to?
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Topics
Status
Habits
1: Cut down to the essentials
Try a super simple approach so readers
can take in your information in a
matter of seconds
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2: Employ great imagery
A picture tells a thousand words
Grab their attention with great photos
(use people or animals!)
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3: Use the same link x lots
By providing a link more than once you increase the chance
that skimmers will click through
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4: Use video
Videos create connection & tell a
story
Emails with videos get a 300% higher
conversion rate (Wistia)
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5: Follow up quickly
A fast follow up gives you credibility and
reinforces the customers decision to
work with you
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Bonus tip: Now, later or never
Who is it “from?”
What’s the “subject?”
When do you send your communication?
Three little words that rule your world
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SECONDS WORDS TODAY
Think outside the envelope
The only job of a subject line is to get your email opened
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Get started with Constant Contact
• Sign up at customerfocus.com/constantcontact
• $16 / £12 for Users
• $20 / £15 standard pricing
• Includes unlimited emails to 500 contacts
• Mobile optimized templates
• Live support
• No contract – cancel any time