5 Ways to Engage Your Followers

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Post on 14-Jan-2017

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How toto engage your audience

1

How to get your followers fromto

Why engage with your followers?

Engagement is the new black - All this effort into getting likes shifted to engaging with people. Are they Quality followers?Shows you care - you are passionate about your product and you care your clientsPost engagement rate on Facebook is 75% within the 1st 5 hoursTweets with images get 150% more retweets

5 ways to engage with followers

1Listen & observe Google AlertsSocial MentionTalkwalkerBrand24Facebook Page insights and Twitter Analytics

21% of consumers say they unfollow brands that post repetitive or boring content.

19% say they would unfollow a brand on Facebook if the brand posted too often. Source: Social TimesTake note that......your best influencers may be your own employees.

50% of employees share about their company on social media (without any prompting). Source: iMedia Connection

Mix in related posts

2Use the 80/20 rule

Self-promotionCheck out

Share useful content

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What are related posts?In the your industry (i.e. health and wellness)Use How To tips...Share recipesWrite member or staff profilesShare News

Take note that...

For every 4related postsShare 1Promotional post4:1 ratio

Answer questions

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Quickly

If you dont know the answer say Im check on that and get back to you ASAP

Responding to negative comments:Respond quicklyDont delete (or hide) Dont feed the trolls

Source: Salesforce Marketing CloudTake note that...

If youre in a pickle

With an emotional angle

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Share stories

Share visual quotes

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or mix images with text

IN SUMMARY

12354Listen & observe Use the 80/20 ruleAnswer questions Share storiesShare visual quotes

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Thanks for your time

Question(s)maria@sociablemedia.co