5 Ways to Engage Your Followers

Download 5 Ways to Engage Your Followers

Post on 14-Jan-2017



Social Media

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<p>How toto engage your audience</p> <p>1</p> <p>How to get your followers fromto</p> <p>Why engage with your followers?</p> <p>Engagement is the new black - All this effort into getting likes shifted to engaging with people. Are they Quality followers?Shows you care - you are passionate about your product and you care your clientsPost engagement rate on Facebook is 75% within the 1st 5 hoursTweets with images get 150% more retweets</p> <p>5 ways to engage with followers</p> <p>1Listen &amp; observe Google AlertsSocial MentionTalkwalkerBrand24Facebook Page insights and Twitter Analytics</p> <p>21% of consumers say they unfollow brands that post repetitive or boring content. </p> <p>19% say they would unfollow a brand on Facebook if the brand posted too often. Source: Social TimesTake note that......your best influencers may be your own employees. </p> <p>50% of employees share about their company on social media (without any prompting). Source: iMedia Connection</p> <p>Mix in related posts</p> <p>2Use the 80/20 rule</p> <p>Self-promotionCheck out</p> <p>Share useful content</p> <p>7</p> <p>What are related posts?In the your industry (i.e. health and wellness)Use How To tips...Share recipesWrite member or staff profilesShare News</p> <p>Take note that...</p> <p>For every 4related postsShare 1Promotional post4:1 ratio</p> <p>Answer questions</p> <p>3</p> <p>Quickly</p> <p>If you dont know the answer say Im check on that and get back to you ASAP</p> <p>Responding to negative comments:Respond quicklyDont delete (or hide) Dont feed the trolls </p> <p>Source: Salesforce Marketing CloudTake note that...</p> <p>If youre in a pickle</p> <p>With an emotional angle</p> <p>4</p> <p>Share stories</p> <p>Share visual quotes</p> <p>5</p> <p>or mix images with text</p> <p>IN SUMMARY</p> <p>12354Listen &amp; observe Use the 80/20 ruleAnswer questions Share storiesShare visual quotes</p> <p>Upcoming Snackable webinarsHow to Create Awesome Posts that Will Increase Shares11 a.m. (AST)</p> <p>Pre-register sociablemedia.co/webinars</p> <p>How to Apply Social Media Best Practices in a Nutshell11 a.m. (AST)</p> <p>The Snackable Social Media Strategy 11 a.m. (AST)</p> <p>17</p> <p>Thanks for your time</p> <p>Question(s)maria@sociablemedia.co </p>