5 ways to engage your followers
TRANSCRIPT
How to get your followers from
to
Why engage with your followers?Engagement is the new black - All this effort into getting likes shifted to engaging with people. Are they Quality followers?Shows you care - you are passionate about your product and you care your clientsPost engagement rate on Facebook is 75% within the 1st 5 hoursTweets with images get 150% more retweets
5 ways to engage with followers
1Listen & observe
Google Alerts Social Mention
TalkwalkerBrand24
Facebook Page insights and Twitter Analytics
21% of consumers say they unfollow brands that post repetitive or boring content.
19% say they would unfollow a brand on Facebook if the brand posted too often.
Source: Social Times
Take note that...
...your best “influencers” may be your own employees.
50% of employees share about their company on social media (without any prompting).
Source: iMedia Connection
Mix in related posts
2Use the 80/20 rule
Self-promotion “Check out”
Share useful content
What are related posts?In the your industry (i.e. health and wellness)
Use How To tips...
Share recipes
Write member or staff profiles
Share News
Take note that...
For every 4related postsShare 1Promotional post
4:1 ratio
Answer questions3Quickly
If you don’t know the answer say “I’m check on that and get back to you ASAP”
Responding to negative comments:• Respond quickly•Don’t delete (or hide) •Don’t feed the trolls
Source: Salesforce Marketing Cloud
Take note that...
If you’re in a pickle
With an emotional angle
4 Share stories
Share visual quotes
5or mix images with text
IN SUMMARY1
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3
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Listen & observe
Use the 80/20 rule
Answer questions
Share stories
Share visual quotes
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