5 ways to enhance professional expertise with social media
DESCRIPTION
An overview of Social Media - ideal for Professional Services Firms considering marketing, branding, and participating via Social Networks.TRANSCRIPT
Professional Services Branding:
Ways to Enhance Professional Expertise with Social Media.(it’s not as scary as you think…)5
Should our firm be using Social Media?
Should our firm be using Social Media?
Nope. Not until you develop a strategy.
1. Design your SM Strategy. As marketing goes, it can seem easy and inexpensive, but requires planning, time and energy to implement well.
Example Strategy: Goal: Increase sales by 20%
Strategy: Grow existing database
Become a thought leader
Publish weekly article
Tactics: Marketing, Networking, SM
Where do we start?
2. Begin with the end in mind.- PR / Speaking / Writing Opportunities
- Where’s your hub?
- What’s your Call to Action?
- Thought Leadership is a Strategy...
- Lead Generation & Sales are Objectives
Should we start selling to friends on Facebook?
3. Learn how SM is Unique.- Two-way conversation / discussion
- Reveal level of authenticity (or lack of)
- Form tribes, build community, have fun...
- Create & fuel buzz
- SEO benefits
Who wants to know what I had for breakfast?
Who wants to know what I had for breakfast?
Only your stalkers. Professionals should focus on thought leadership and conversations.
4. Share how you think.- Expertise / Thought Leadership
- What do you know? Your unique POV?
- Reinforce your Positioning
- Ask audience for feedback
- Attract top talent
Are pics okay on Facebook and Myspace?
Be smart about who you friend, what you say, and what’s visible to “anyone.”
5. Choose the right tools.Social Media options and opportunities: What’s right for us?
- Social Networks
- Blogging & Micro-blogging
- Nearly Traditional Options
Business
Entertainment
Deep Brief
Blogging
Podcasts
Blogging
Smaller Indiana
SlideShare
Facebook Fan Pages
YouTube
Website OneDegree /
Plaxo
LinkedInEmail
Example campaigns:
Q&A:
Thank you.
Josh Miles, Principal Miles Design LLC - [email protected]
http://twitter.com/joshmiles http://facebook.com/josh.miles http://facebook.com/brandstrategy http://linkedin.com/in/joshuamiles http://smallerindiana.com/profile/JoshMiles http://www.milesdesign.com http://www.milesdesign.com/mdnews http://www.milesdesign.com/mdnews/2009/07/three-step-strategy-for-sharing.html