5 ways to generate more leads from your website
DESCRIPTION
interlinkONE's VP of Sales Karen DeWolfe delivered the presentation "5 Ways to Generate More Leads from your Website" at the 2012 Graph Expo conference in Chicago. She highlighted a number of practical ways that companies can ensure their website is aligned with sales goals and business objectives. She covers items such as: - eNewsletter Programs - Blogging - Calls to Action - Mobile Website Content - And more! For help optimizing your website for lead generation, please visit http://GrowSocially.com!TRANSCRIPT
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Presented by Karen DeWolfeinterlinkONE and Grow Socially
5 Ways to GenerateMore Leads fromYour WebsiteTuesday, October 9th 2012
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Introduction: Who We Are
• Grow Socially– Online Marketing/Social
Media– Plan, Manage, Execute and
Measure– Booth 1072
• interlinkONE– Enterprise Marketing
Management Software– Plan, build, manage,
execute and measure all marketing activities
– Booth 1071
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Always Remember: Your Website is Home Base!
No matter what the touch-point and response channel is --- social networks, QR Codes, personalized URLs, videos, etc. --- lead generation happens on the website.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
BIG Problem with Many Websites: #1
• They are not updated frequently enough… and the content there is not relevant or engaging.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
BIG Problem with Many Websites: #2
• The graphics, product & services listings, and text do not accurately reflect a brand’s mission statement.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
BIG Problem with Many Websites: #3
• They are not generating:– Inquiries– Leads– Sales
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Enough “Problem” Discussion
Let’s Look at 5 Ways That Your Website Can Become a Lead-Generation Machine.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #1: Newsletter
Include a Prominent Sign-up Form – and promote everywhere.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #2: White Papers/eBooks
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Possible Topics for White Papers
• QR Code Best Practices
• What Does Cross-Media Really Mean?
• 5 Ways to Improve Your Direct Mail Efforts
• Mobile and Print: A Match Made in Heaven
• What do your customers ask/care about?
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #3: Blogs/CTA
Start a Blog & use an Editorial Calendar.
Include strong Calls-to-Action on each Post!
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Remember: Content Rules!
• Google rewards fresh content --- update your website regularly!
• Create & provide content that informs, helps, and interests your audience!
• Best way to do this: start blogging.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #3: Form Optimization
Improve Your Conversion Rates!
Clearly Defined Call to Action
Key Benefits Highlighted
Simple and compelling directions
Form on the page
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #5: Mobile
Create Mobile versions of your website, landing pages, and forms.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Website: Take it to the Next Step
• Social-friendly, searchable• Interactive– Blogs– Comments– Landing Page– eNewsletter Sign-Ups– Widgets
• Calls to action for people to raise their hand
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Bonus Tactic: Live Chat
• Inexpensive Tools!
• Can be a great way to answer questions and develop a relationship while the interest is hot.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Final Thoughts on Your Website
• Do not let it be static or an after-thought!
• Your website needs to be integrated into all of your marketing efforts, including print, email, social media, and more.
• Start benchmarking – how many leads are you generating today? How many next week, next month, etc. after implementing these tips?
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
SEO: Getting Found to Make Sales
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
What is Search Engine Optimization?
• Getting found!
• Using specified keywords
• Consistently updating your content
• Using links to and from other pages and websites
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Keyword Usage
• Build a well-researched list of keywords
• Incorporate in your content:– Page Titles (H1, H2 tags)– Website copy– Meta description– Image Names (Alt tags)
• Use throughout all content distribution
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Resources for You
• Free White Paper on Inbound Marketing!http://InboundMarketingWhitePaper.com
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Have More Questions?
•Visit http://GrowSocially.com
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Thank you!