5 ways to get more leads & sales - m2con digital marketing conference
DESCRIPTION
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers! We'll Cover: - How to Get Leads - How to use Giveaways, Sign-up forms and other tools to gain leads - What to do once you have a lead list - How to retarget to your leads - Tips on best ways to reach and engage with your current leadsTRANSCRIPT
1. Blogging2. Giveaways – people
love to win free stuff!3. Advertising4. Email Marketing5. Nurturing & Social
Engagement
Leads = Sales
A lead is a potential buyer for your
product or service
#1 Blogging
Why are Blogs useful?
89%of consumers
Anatomy of a great blog
Title
Special Offer
Social Media Links
Share itInteresting Info
What to blog about?• Things to do in
your area – Hidden Gems
• Tips and Tricks your buyer will find useful
• Trends• Unique products
or services
Guest Blogging
Where Can I Guest Blog?
#2 Giveaways
Why should I do Giveaways?
• Get email addresses• Build brand awareness• Build social media presence• Get contact information
All of these allowyou to remarket!
Where Should I Run My Giveaway?Tap your existing base:1. Run on your website2. Ask to share the giveaway with friends3. Promote in your newsletter4. Run through social media Examples: Rafflecopter, , WooBox, Wildfire App on Facebook
Tap potential new leads:5. Run on a web page that is relevant to your business6. Advertise the giveaway in your market
Sample Facebook Giveaway
Asks you to share it!
Make Sharing Easy
When people see this in my news feed, they
are easily able to enter the contest
Follow Up Email
They asked me to share their contest AND they made it
easy for me to do it.
They made it easy to find them online
When you to a giveaway with us…
• Brand exposure to a new market
• Email Addresses for follow up
• Link to your social media page to grow your follower base
• We do all the work so you don’t have to!
#3 Display Advertising
Like Your Pet, A Well Placed Ad…Can be Your Best Friend!
VS… THIS
Ouch.
Retargeting Ad
Local/Niche Advertising
An Effective Display Ad
• Keep Design Clean/Standout• Keep Copy Short• Highlight Benefit/Value• Include a Clickable Button• Proper Landing Page
Like this! Repeats message
Great CTA
#4 Email Marketing
Email Marketing
• Personal• Super Simple• Offer driving
me to their site
Tips for great email newsletter• Don’t oversell your product
or service• Use Visuals• Make it mobile friendly• Include offers• Ask them to share it• Keep it short and sweet! Dear Unknown,
This email has it all!
Promoting an Event
Offer and Call to Action
Wants me to get social!
Great Headline
Links back to their site
How do I get more subscribers?• Ask! Have email sign
spots on your website
• Offer something of value for signing up – a free consult, a free eBook, a coupon
• Using testimonials in your sign up area
#5 Nurturing
Nurturing
• When you have more leads – if you take good care of them, you will get more sales …
Nurturing with Email Marketing
Your social media post …
Will drive traffic to your blog!
Using Social Media to Nurture your Leads
When your leads interact with you on social media –
be sure to respond
Why is Social Media useful?
79%of consumers
How do we get more leads???
• Do giveaways to get more social media followers and e-list subscribers
• Do advertising for immediate sales or to drive people to my site where they will taken action to become a lead
• Write blog posts to post on my social media and in my newsletters
• Keep providing valuable information and offers
