5 ways to get the best results out of ab testing of your email campaigns

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A/B testing, also known as split testing, can be used effectively in your e-mail marketing campaign. A/B testing determines which of the two emails prompts a more favourable response from your target customers. It provides data about which e-mail has been opened and which are the elements from the email.

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<ul><li><p>5 ways to get the best results out of A/B testing of your email campaigns </p><p>A/B testing, also known as split testing, can be used effectively in your e-mail marketing campaign. </p><p>A/B testing determines which of the two emails prompts a more favourable response from your </p><p>target customers. It provides data about which e-mail has been opened and which are the </p><p>elements from the email. </p><p>Here are 5 ways to get the best results out of A/B testing for an effective email campaign: </p><p>1. Test only one element at a time </p><p>If you want to pin-point which element of your e-mail is generating a favourable </p><p>response, you would want to test only one variable at a time. For example, if you are </p><p>testing the effectiveness of your images and the effectiveness of call-to-action buttons, </p><p>test both these elements using two separate A/B tests, so that you get a clearer picture </p><p>of which element works better for your e-mail campaign. </p><p>2. Test a large sample for a more accurate result </p><p>You can avoid skewed results by testing your e-mails on a large sample of customers. The </p><p>larger your test sample, the more accurate will be your results. </p><p>3. Decide the element you want to test </p><p>There are a number of variables you can test, right from the content to the aesthetic </p><p>elements of your e-mail. For example, testing the placement of your call-to-action buttons, </p></li><li><p>whether they remain at the top or scroll with the reader, can have a significant impact on </p><p>your campaign. You can decide which element works best for your campaign and testing it, </p><p>can enhance its effectiveness. </p><p>4. Test variations during the same time period </p><p>Timing is of essence for your e-mail marketing campaign. Send out both your test mails at </p><p>the same time to gauge the reactions of your customers within the same time span. You </p><p>need to carry out your A/B testing at the same time, else it would be difficult to identify the </p><p>cause of the varied response. </p><p>5. Use effective tools to carry out your A/B testing </p><p>A majority of e-mail campaign softwares have in-built tools to carry out A/B testing. </p><p>Campaign Monitor , MailChimp and Active Campaign are some of the tools you can use to conduct </p><p>an effective campaign. </p><p>Keeping these pointers in mind when you carry out an A/B test for your email campaign will </p><p>optimize your campaign results. </p></li></ul>