5 ways to increase mobile conversion rates

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Post on 30-Nov-2014

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Mobile devices usage is increasing fast, resulting in more consumers searching for products and service on their smartphones. Here are 5 ways to increase mobile conversion rates for mobile marketing campaigns.

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  • 1. TOP 5 Ways To Improve Mobile Marketing Campaign Conversion Rates
  • 2. What is Mobile?
  • 3. Mobile Mindset Mobile Consumers are looking for: - Quick-Vital-Information - Convenience - Deals/Offers/Coupons - Peer Endorsements - Instant Gratication
  • 4. Dene Conversion Top KPIs - Click to Call - Click to LP - Email and Newsletter Signup - Social Interaction - Peer Endorsements
  • 5. 1. DeneYour Audience
  • 6. 2. Get In Front of Them Mobile Web vs. In App
  • 7. Mobile Paid Search
  • 8. Mobile Paid Search Landscape - 85% of Queries on Google Have Sponsored Search Results - 52% of Mobile Searches Complete An Action - Ad Call Extensions drives 40M+ Phone Calls per Month - No Phone Numbers = LOST BU$INE$$
  • 9. Mobile Paid Search Landscape - Average CTR on Desktop Search ranges 1-5% - Average CTR on Mobile Search is 6-8% w Click to Call Action
  • 10. Mobile GeoTargeting
  • 11. IPhone vs. Android DEVICETARGETING
  • 12. 3.TELLTHEM...
  • 13. What you want them to do! Tap Here Touch This Like This Share This Book Now Touch to Call Book On Mobile Only from Mobile Special Mobile Deals Mobile Exclusive Offer(s) Easily Book From Your Mobile Device
  • 14. CLick To Call (CTR)
  • 15. responsive email
  • 16. 4. Create A Seamless Experience
  • 17. Click to Call Buttons CTC too Small Wheres my 15%?
  • 18. 5. Ongoing cro - Bid/Position Adjustments - Day Parting - Test Offers/Flash sales - Rene Location Targeting - - Test CTAs & LPs
  • 19. For more information on Hotel Marketing for Mobile consumers visit us atTambourine.com