5 Ways to Increase Social Engagement and

FollowershipEric Ellis, Social Media Mgr.

@ericjohnellis@deluxecorp

#DLXSpeedMktg

Agenda

Who’s your audience?

Why is it important?

• To ensure • your content resonates

• you are providing content when it is most likely to be seen

• you know where your audience is seeing your content

Finding your audience

• Use Facebook insights

Who’s your social audience?

https://www.facebook.com/help/search/?q=insights

Finding your audience

• Uncover your:• Demographic• Content resonation• Optimal posting Days• Optimal posting

Times• Optimal posting Type

• And• Where people see you• How people see you

Tell a Story

Tell a story

• Visual wins every time (FB and TW)• Leverage all media channels+social• Do you have a marketing campaign going on?

Leverage social media to help get the word out!

• Allow others to share your content: Story-generation, social shareable

Bring the visitor into your world

Tell a story

• Find content that is relevant to your audience throughout the week

• Use Hootsuite to schedule out content in advance for the next week

• Use images to ensure your posts are engaging (iStock, Dreamstime, etc)• Mirror same posts in Twitter as in Facebook

If you only have 30-60 minutes/week…

Start a Blog

Start a Blog

• Creates a content hub

• Gives your company a personality

• SEO Value

Why Blog?

Start a Blog

• Through your social content exploration, did you find something that really hit you? Blog about it!

• Post often enough• Socially-Shareable

How to get started

You don’t have to be rich!

It doesn’t take a rich man

• Schedule messages on Twitter and FB• See newsfeed of multiple

brands/people

FREE social scheduler

It doesn’t take a rich man

• Create something fun

• Gather more fans

• Gather more emails

Ready for something fun??Social Applications

It doesn’t take a rich man

No Budget? That’s ok! There’s Still Hope!

• Increases interaction on users timeline

• Interactions will change the FB algorithm to increase likelihood that post will show in users newsfeed going forward

Test, Test, Test

Test, test, test

• Vary your posts: times, days, cadences• Vary your posting styles: Status, Links, Photos• Measure, measure, measure• Measure your content via Facebook Insights

MONTHLY to find the type of content that is receiving interaction

Test and measure to see what resonates with your fan-base

Putting it all together!

Putting it all together

Putting it all together- Content

• Finding your cold house culprits!

• Cold weather, hot showers. Is your water heater ready for winter?

• 6 DIY ways to save on home heating

• How to winterize properly

• Twitter Chat Tuesday—How to prep for Winter with our resident expert

• Facebook Friday—Not all furnaces are created equal! Snap a pic of yours & you could win!

Putting it together - fun!

• Close the crawl space vents around your foundation to keep cold air out.

• Check seals around doors and windows, add weather strip or caulk if needed.

• Install a programmable thermostat if you don't have one. It will save you money.

• Install insulation gaskets behind your electrical outlets to keep out cold air.

• Put your ceiling fan on reverse

• Install a humidifier

Are you ready for Are you ready for winter?winter?

Take our quiz to Take our quiz to find out! find out!

Which are true, and which are urban myths?

Putting it all together - conclusion

• Research • Test

• Measure• Iterate

Advanced Tactics

Finding your audience

• Have an email list? Use it!How social is your audience?

https://www.facebook.com/help/459892990722543/

It doesn’t take a rich man

Boosted Posts Drives Reach

It doesn’t take a rich man

News Feed Ads or Right Rail

http://on.fb.me/17zMU1p

THANK YOU!

www.deluxe.com