5 ways to integrate slideshare into your content strategy

15
5 Ways to Integrate SLIDESHARE Into Your Content Strategy

Upload: marsden-marketing

Post on 15-Feb-2017

500 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: 5 Ways to Integrate SlideShare Into Your Content Strategy

5 Ways to Integrate

SLIDESHARE Into Your Content

Strategy

Page 2: 5 Ways to Integrate SlideShare Into Your Content Strategy

What is SlideShare? Largest community for posting and sharing presentations.

Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more.

Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers.

Page 3: 5 Ways to Integrate SlideShare Into Your Content Strategy

What Should

You Post?

Page 4: 5 Ways to Integrate SlideShare Into Your Content Strategy

1. INDUSTRY REPORTS • Summarize key

information• Add visuals & graphs • SlideShare provides

transcript of slides below presentation for quick review

61% of global Internet users research products online. 

Page 5: 5 Ways to Integrate SlideShare Into Your Content Strategy

2. PRESENTATIONS • Allows your

presentations to be seen by a wider, relevant audience• Easily upload slides • Add to relevant

category (ex: business, marketing, finance) • Share to social

channels

The Benefits of Inbound Marketing

Page 6: 5 Ways to Integrate SlideShare Into Your Content Strategy

3. REPURPOSE CONTENT

Blogs White Papers

eBooks

Page 7: 5 Ways to Integrate SlideShare Into Your Content Strategy

4. VISUAL CONTENT

Quotes Videos Infographics

Page 8: 5 Ways to Integrate SlideShare Into Your Content Strategy

5. WEBINARS

• Choose a trending topic• Add audio narration• Easily allows slides

to be saved by participants • Share easily on

social channels

Page 9: 5 Ways to Integrate SlideShare Into Your Content Strategy

Why Implement SlideShare?

Page 10: 5 Ways to Integrate SlideShare Into Your Content Strategy

70 MillionProfessional Users

One of the top

100 Most viewed websites

5x more traffic from business owners

than other social media

Source: SlideShare

Page 11: 5 Ways to Integrate SlideShare Into Your Content Strategy

Increase Visibility • New posts go to the

homepage• Add to category page• Seen by wider audience• Over 70% of SlideShare

traffic comes from targeted search

Integrates With Other Platforms

• HubSpot• Google Hangouts• Oracle • Marketo

Page 12: 5 Ways to Integrate SlideShare Into Your Content Strategy

Gate Content • Increases leads• Capture contact

information for future content/nurturing

Utilize Analytics • Measure• Improve • See who is viewing

your presentation

Page 13: 5 Ways to Integrate SlideShare Into Your Content Strategy

Shareable • Posts easily to

social media • Can be embedded

in other channels (blogs, website, etc.)

Improves SEO • Creditable website

domain• Increases backlinks • Improves referrals

by adding links back to your site

Page 14: 5 Ways to Integrate SlideShare Into Your Content Strategy

RECOMMENDATIONSInclude

links back to

your website

Optimize for SEO

Make it eye

catching

Focus on the

1st slide

Add a CTA

Post relevant content

ENGAGE

Page 15: 5 Ways to Integrate SlideShare Into Your Content Strategy

If you liked our presentation, then follow us on social media and subscribe to our blog to stay up to date with the latest in inbound marketing.

LET’S CONNECT:

Twitter

Website

Blog

LinkedIn

Instagram

Slideshare