5 ways to integrate slideshare into your content strategy
TRANSCRIPT
5 Ways to Integrate
SLIDESHARE Into Your Content
Strategy
What is SlideShare? Largest community for posting and sharing presentations.
Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more.
Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers.
What Should
You Post?
1. INDUSTRY REPORTS • Summarize key
information• Add visuals & graphs • SlideShare provides
transcript of slides below presentation for quick review
61% of global Internet users research products online.
2. PRESENTATIONS • Allows your
presentations to be seen by a wider, relevant audience• Easily upload slides • Add to relevant
category (ex: business, marketing, finance) • Share to social
channels
The Benefits of Inbound Marketing
3. REPURPOSE CONTENT
Blogs White Papers
eBooks
4. VISUAL CONTENT
Quotes Videos Infographics
5. WEBINARS
• Choose a trending topic• Add audio narration• Easily allows slides
to be saved by participants • Share easily on
social channels
Why Implement SlideShare?
70 MillionProfessional Users
One of the top
100 Most viewed websites
5x more traffic from business owners
than other social media
Source: SlideShare
Increase Visibility • New posts go to the
homepage• Add to category page• Seen by wider audience• Over 70% of SlideShare
traffic comes from targeted search
Integrates With Other Platforms
• HubSpot• Google Hangouts• Oracle • Marketo
Gate Content • Increases leads• Capture contact
information for future content/nurturing
Utilize Analytics • Measure• Improve • See who is viewing
your presentation
Shareable • Posts easily to
social media • Can be embedded
in other channels (blogs, website, etc.)
Improves SEO • Creditable website
domain• Increases backlinks • Improves referrals
by adding links back to your site
RECOMMENDATIONSInclude
links back to
your website
Optimize for SEO
Make it eye
catching
Focus on the
1st slide
Add a CTA
Post relevant content
ENGAGE
If you liked our presentation, then follow us on social media and subscribe to our blog to stay up to date with the latest in inbound marketing.
LET’S CONNECT:
Website
Blog
Slideshare