#defendthespend

5 Ways to Justify Your EventMarketing Spend

Event Marketing Resources

Presented By:

DoubleDutchMobile Event Apps

@DoubleDutch

Justin GonzalezMarketing Communications Manager

@justinSF

#defendthespend

Event Marketing20%

Digital Advertis-ing

13%

Content Market-ing

12%Website

8%

Agency Fees7%

Customer Market-ing6%

Traditional Ad-vertising

6%

Public Relations5%

Other21%

Average B2B Marketing BudgetsSource: Forrester Research, 2014

#defendthespend

THINK ABOUT THE EXPERIENCE…

#defendthespend

#defendthespend

Events have long been a black box of information.

#defendthespend

When marketing budgets get tight, events are often the first to feel it.

#defendthespend

BUT, THINK OF THE EXPERIENCE TODAY…

#defendthespend

Are events still a black box?

#defendthespend

WE’RE EXPERIENCING A MOBILE MIND SHIFT

#defendthespend

WE TAKE ALL YOUR EVENT CONTENT…

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MAKE IT SOCIAL & ENGAGING

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TO GIVE YOU ACTIONABLE INSIGHTS

#defendthespend

Why spend money on events?

Create the Ultimate Connected Brand Experience

Deliver Content to a Captive Audience

Identify and Leverage Advocates

Enable Face-to-Face Connections

Generate Valuable Business

#defendthespend

Events are the ultimate connected brand experience.

#defendthespend

#defendthespend

“CMOs must reimagine how their customers are exposed to and experience their brand.”

— “Why Brand Experience is the New Brand Management”Forrester, 2014

#defendthespend

Every touch point at your event presents an avenue for brand exposure.Landing Pages Emails + Digital Ads Event Day

#defendthespend

Events deliver content to a captive audience.

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#defendthespend

Buyer’s go through 57% of the purchasing process before even talking to sales.

— ExecutiveBoard.com

#defendthespend

75% of attendees cite events as a valuable source of content.

— “The State of Event Marketing”HubSpot, 2014

#defendthespend

Events are the perfect place to deliver curated content to a captive audience.

#defendthespend

Events reveal who are your brand advocates.

#defendthespend

#defendthespend

92% of consumers globally say they trust recommendations from people they know above all other forms of advertising.

— “Global Consumers Trust in ‘Earned’ Advertising Grows in Importance”

Nielsen

#defendthespend

Imagine all your stakeholders in a single room, sharing real-life experiences.

CustomersBrand

AdvocatesLeads /

Prospects

#defendthespend

Events enable you to identify your advocates and turn leads into customers.

#defendthespend

Events supercharge the face-to-face meeting.

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40% of prospects converted to new customers via face-to-face meetings.

— “Meetings Deliver”Meeting Professionals International

#defendthespend

28% of current business would be lost without face-to-face meetings.

— “Meetings Deliver”Meeting Professionals International

#defendthespend

Events are the final frontier for face-to-face marketing.

#defendthespend

Events generate valuable business.

#defendthespend

#defendthespend

Nurtured leads produce, on average, a 20% increase in sales opportunities.

— “Calculating the ROI from Lead Nurturing”DemandGen Report

#defendthespend

Events are your best shot at warming up a cold lead.

4 Weeks Out 3 Weeks Out 2 Weeks Out 1 Week Out

Begin Social Media Begin Online Advertising

Invitations Reminders Begin Promotions

Event

Begin Press Outreach

#defendthespend

Events are your best shot at warming up a cold lead.

Post-Event 1 Week Later 2 Weeks Later 3 Weeks Later

Sales Outreach

MKTG Follow-ups Sales Follow-ups

Demos

#defendthespend

How to #DefendTheSpend:

Create the Ultimate Connected Brand Experience

Deliver Content to a Captive Audience

Identify and Leverage Advocates

Enable Face-to-Face Connections

Generate Valuable Business

#defendthespend

5 Ways to Justify Your EventMarketing Spend

Event Marketing Resources

Presented By:

DoubleDutchMobile Event Apps

@DoubleDutch

Justin GonzalezMarketing Communications Manager

@justinSF