5 ways to level up your mobile game marketing

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5 WAYS TO LEVEL UP YOUR MOBILE GAME MARKETING

#mobilegamingCX

LEVEL 1

KNOWING YOUR OPPONENT

#mobilegamingCX

Why User-Generated Contentis Critical Today’s app market is saturated.

#mobilegamingCX

In 2016, app stores offered close to 800K mobile gamesvs. 17K titles on PC and game consoles.

#mobilegamingCX

Mobile games drive close to 40% of the total revenue in the

global games market. via Digi-Capital

40%

http://www.digi-capital.com/news/2014/01/mobile-driving-games-revenue-to-100b-by-2017-and-5-6b-ma-in-2013/#.WPY2RlPyvBI

http://www.digi-capital.com/news/2014/01/mobile-driving-games-revenue-to-100b-by-2017-and-5-6b-ma-in-2013/#.WPY2RlPyvBI

#mobilegamingCX

“The opportunity here for mobile app developers is massive, but rising competition and costs in a crowded market makes it harder to break into this market. The costs of gamer acquisition and retention are also steadily increasing.”

Michael Mace, VP of Product Marketing at UserTesting

#mobilegamingCX

LEVEL 2

UPPING THE WOW FACTOR

#mobilegamingCX

Why User-Generated Contentis Critical

When you think of some of the most successful mobile games…

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Why User-Generated Contentis Critical You start to see a theme.

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Short & quick

Easy to learn, hard to master

Accessible

Ownership

#mobilegamingCX


To keep players engaged, you need to test out new formats & storylines.

#mobilegamingCX

LEVEL 3

FINDING YOUR CLAN

#mobilegamingCX


Game developers are turning to partnerships to up their reach.

#mobilegamingCX


Through IBM Watson tech, the PlayFab developers can process large amounts of data and discover deeper insights into player behavior.

Playfab x IBM Watson

#mobilegamingCX


Koukoi and FoxNext are creating a mobile tie-in game for the upcoming animated film, Ferdinand. This partnership is an example of how game developers are dipping their toes in the

Intellectual Property market to capture new audiences.

Koukoi x FoxNext Games

#mobilegamingCX

“In 2017 we will see more major partnerships and acquisitions involving the leading mobile game developers. PC and console game companies will increasingly leverage their triple-A intellectual property with mobile game developers.”

Terence Fung, Chief Strategy Officer, Storm8

#mobilegamingCX

LEVEL 4

BIG DATA & TARGETING FTW!

#mobilegamingCX

“Mobile development has allowed game developers to break into the field more easily. The designing procedure has become more manageable and simple and the cost of game development has dropped significantly. The portability of smartphones has allowed game developers to track big data easily. This helps developers innovate promotion strategies based on big data.”

Jason Yang, CEO & Co-Founder, Veewo Games

#mobilegamingCX


The link can help track engagement across platforms.

#mobilegamingCX


Every swipe, tap, and click is a link.

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Let’s say you’re promoting a new game update...

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You partner with a group of influencers to expand your reach.

#mobilegamingCX

Give each influencer his/her own Bitlink:

It’s here. 20 new storylines, more loot boxes, secret levels, and more. Download the new update: ga.me/influencerA.

It’s early in the season, but this might be the best punt return you see all year: es.pn/2bEJNds

The update you’ve been waiting for.ga.me/influencerB. The wait is over. Fresh storylines &

new gear. Download to start playing: ga.me/influencerC.

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Back in the Bitly dashboard, you see how each of these links performed:

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LEVEL 5

POWER UP YOUR REVENUE

#mobilegamingCX


Subscription Advertising

Add-ons Physical Goods

TYPES OF REVENUE MODELS

#mobilegamingCX


Subscription models help build loyalty, boost revenue, and reduce churn.

#mobilegamingCX

“Last summer, Apple announced a way to facilitate subscription revenue for game developers, increasing the developer revenue share to 85%. Subscriptions can benefit developers given a higher revenue share with the app stores, customer loyalty and revenue predictability presuming a developer can deliver strong enough customer value that leads to high payer conversion.”

Terence Fung, Chief Strategy Officer, Storm8

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