5 ways to optimize your site for mobile devices and boost traffic
DESCRIPTION
With more people than ever viewing the web from their smartphones, it’s essential to optimize your site for the best visitor experience. The mental image of Internet traffic being mostly comprised of nerdy guys hunched over their desktop computers in their parents’ basement couldn’t be more outdated. These days, billions of people use the Internet every day, whether for casual browsing, business or a little bit of both. Besides public perception, another major way the Internet has changed is the way viewers are visiting your site, especially with the prevalence of mobile phone usage. Statistics show more and more clearly that reaching consumers via smartphone is important to your company’s success: 80% of consumers use mobile devices for online shopping; 64% of smartphone owners shop online with their mobile devices; 25% of online shoppers make their purchases exclusively via mobile devices. It’s clear that optimizing your site to perform beautifully on mobile devices is an important part of doing business in today’s economy. Here are five ways to improve your site’s look and feel on smartphones.TRANSCRIPT
5 Ways to OptimizeYour Site for Mobile Devices & Boost Traffic
• With a huge segment of the world’s population using the Internet every day, a large percentage of those users access websites from their smartphones and tablets
• It is now more important than ever for companies to optimize their website’s performance and appearance for mobile devices
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The internet for everyone now
The following are five tips that can help
Step 1!Improve Your Layout
• In 2014, the average smartphone screen is 4.8 inches
• With such a limited viewing area, it’s vital to make sure that the most vital information reaches your readers
• Improving your site’s layout for mobile devices can help increase sales as well as improve the viewer experience
• Most sites accommodate zooming in and out, but that doesn’t make finding that “Buy Now!” button hidden down in the footer any more convenient to reach
Step 2!Make Content Adjustments
• There are a number of ways you can directly target mobile users with special offers to build loyalty and encourage immediate purchase decisions
• Incentives, rewards, downloads, and discounts are all great ideas for those visiting your site on a mobile device
• Adjusting content for mobile viewers in such a way makes their experience convenient and creates a strong positive association
• This type of mobile marketing can deliver real results for your bottom line
Step 3!Focus on Quality
• The quality of your site as viewed on mobile devices could impact your search engine rankings, according to Google’s latest algorithms
• Quality site design for mobile devices includes elements such as appearance and layout, but overall refers to a high-quality user experience
Step 4 Simplify Like Crazy
• The best websites for mobile use opt for simplicity over bells and whistles
• This allows your design to translate much more seamlessly to a smartphone or tablet
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Step 5 Check the Trends
• Keep an eye on the latest mobile design trends so you’re hitting all the right metrics
• Keep an eye on what’s popular right now as well as what’s being touted as the next big thing
• You definitely don’t want your site to look outdated
Enjoying Successful Mobile Optimization
• It’s clear that mobile optimization is the future of marketing
• There’s no time like the present to adjust your site accordingly
• Following the five tips listed throughout is a great way to start
