5 ways to ratchet up your fundraising using linkedin

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5 Ways to Ratchet Up Your Fundraising Using LinkedIn

Geri Stengel, Marc W. Halpert & Maria Semple

October 2, 2012


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Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

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www.mission.do


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Today’s Speakers

Marc Halpert Managing Partner

Your Best Interest

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

Maria Semple Principal

The Prospect Finder

Geri Stengel President

Ventureneer

5 © 2012 Ventureneer. All rights reserved.

5 Ways to Ratchet Up Your

Fundraising Using LinkedIn Nonprofit Webinars

October 2, 2012 Marc Halpert, Maria Semple, Geri Stengel


Agenda

• The Lay of the Land • Looking Your Best • Finding What You’re

Looking For • Getting That All

Important Intro • Case Study: Finding

Donors, Board Members and Partners

• Building Relationships • Other LinkedIn Uses • Q&A


A Roadmap to Successful Use of Linked in 5 Steps

1. Polish your profile so you and your organization shine bright

2. Increase your visibility with keywords

3. Research potential major donors

4. Meet the people you want to know

5. Build long-term relationships


The Lay of the Land


Nonprofits Not Taking Advantage of LinkedIn’s Abilities

7%

23%

29%

14%

43%

10%

44%

52%

38%

Research Database Get Introduction Talent Recruitment

Nonprofits Small Businesses Power Users

Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing


LinkedIn Usage and Effectiveness

51%

11%

70%

15%

80%

39%

Use Very Effective Rating

Nonprofits Small Businesses Power Users



The More You Put In the More You Get Out

Nonprofits Power Uses

44%

31% 17%

70%

Complain

Fully Embraces



Your Whole

Organization Needs to

Look Its Best:

Especially You


Goal: How to Make LinkedIn Tell Others


Your Whole

Organization Needs to

Look Its Best:

Especially You


©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Sep 2011

Volunteer Experience & Causes

http://www.linkedin.com/in/marchalpert


Free LinkedIn Apps


Just Some of the Free LinkedIn Apps


Make a Company Profile Page


To learn more about

company profile pages

for nonprofits, see:

http://connect2collaborate.

wordpress.com/why-linkedin-

company-pages-matter-to-

non-profits/


Finding What

You’re Looking For


Several Ways to Prospect

• Using Advanced Search Feature

• Mining Your First Degree Connections

• Finding and Mining Groups


LinkedIn Advanced Search


Search Rutgers Graduates, Accounting, Within 25 Miles


Focus: 1st Degree Connections, 2nd Degree

Connections and Members of My Shared Groups


Search Yielded 157 Results. YOURS different.


Save Your Searches! Puts LinkedIn on auto-pilot for You


Peruse List – Find Opportunities for Intro


Getting That Intro

• Use LinkedIn’s Built-in system for connecting through a

contact

• Invite the person to connect directly with you. Make sure you

personalize the invitation to connect

• Old School works too: Call your 1st degree contact to see how

well they know your prospect and would be willing to initiate an

introduction on your behalf


How to Find Groups

• Use the Search box and begin typing in words describing what

you are looking for. (Don’t forget to change the drop down

menu to ‘groups’)

• See what Groups your own 1st degree connections are joining.

They may be right for you, too!


Animal Nonprofit Wants People Interested in Pets


What to Do Once You’ve Joined a LinkedIn Group

• Monitor the Discussions and participate where you can add

value

• Start your own Discussions about topics of interest to this

Group

• Share your Upcoming Events within Groups. Events can be

listed in LinkedIn or you can even share a URL to an event

description online. Your choice!


How to Keep up With Group Discussions?

• In Account settings link, decide on the frequency of group

digest emails. No Email; Weekly; or Daily. Find the setting

that feels comfortable and won’t overwhelm you

• Some Groups are “Members Only” and require approval to

join. Discussions are seen only by members of this Group.

(Look for the lock symbol)


Sample Group Profile


Inviting Group Members to Connect With You Directly

• Use LinkedIn’s filtering tool to help you find members where

you are 2nd degree connected

• Peruse those 2nd degree connections and broaden your

network further by sending an invitation to connect with you


Mining Groups for 2nd Degree Connections


Case Studies


Board Connect: Tapping 2nd Connections


Sample InMail Note

Dear xxx,

We share a number of connections on LinkedIn, and an interest in XXX.

I’m on the board of Praxis Housing, a homeless organization in NYC. I

am looking for good people to help with this great organization,

including opportunities from serving on a committee to joining our board.

Please let me know a good time to speak and your phone number.

Regards,

Geri


Building

Relationships


Different Medium Same Rules


Other LinkedIn Uses


LinkedIn Today


A Roadmap to Successful Use of Linked in 5 Steps

1. Polish your profile so you and your organization shine bright

2. Increase your visibility with keywords

3. Research potential major donors

4. Meet the people you want to know

5. Build long-term relationships


Resources

• 5 Ways to Make LinkedIn Board

Connect Work for Your Nonprofit

• Putting LinkedIn to Use for Your

Nonprofit

• LinkedIn Board Connect

• LinkedIn’s Learning Center for

Nonprofits

http://nonprofits.linkedin.com/

http://www.bethkanter.org/5-tips-linkedin-board/



http://ventureneer.com/vblog/putting-power-linkedin-use-your-nonprofits

http://ventureneer.com/vblog/putting-power-linkedin-use-your-nonprofits

http://nonprofits.linkedin.com/

http://learn.linkedin.com/nonprofits/

http://learn.linkedin.com/nonprofits/


Connect With Us

Name Social Media

Geri Stengel http://www.linkedin.com/in/geristengel

http://www.facebook.com/Ventureneer

http://twitter.com/#!/ventureneer

Marc Halpert http://www.linkedin.com/in/marchalpert

http://www.connect2collaborate.com

http://twitter.com/#!/marchalpert

Maria Semple http://www.linkedin.com/in/mariasemple

http://www.facebook.com/TheProspectFinder

http://www.twitter.com/#!/mariasemple

Text PROSPECT to 22828 for research tips.

http://www.linkedin.com/in/geristengel

http://www.facebook.com/Ventureneer

http://twitter.com/

http://www.linkedin.com/in/marchalpert

http://www.connect2collaborate.com/

http://twitter.com/

http://www.linkedin.com/in/mariasemple

http://www.facebook.com/TheProspectFinder

http://www.twitter.com/


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