5 Ways to Transform Your Digital Content into Digital Assets

WEBINAR

with Guest Speakers from TBWA

Presented By: Stefan Born IT Director Germany & CEE TBWA Worldwide Andy McCown Senior Software Developer & Development Team Lead TBWA Worldwide Mike Urbonas Director, Product Marketing Nuxeo

Why we’re here • We believe content is at the very core of

business success. If something can’t easily be expressed as content, you can’t share it and you can’t act on it.

• We also believe that legacy tools make it needlessly difficult to understand, share and act upon key aspects of business processes.

Why we’re here • Our mission is to maximize the value of your

enterprise content, customized to your unique business workflows and logic.

• We do this through our Nuxeo Platform, providing cloud-ready content-focused applications, providing maximized flexibility, extensibility, scalability and ease of use.

When is an asset not really an asset?

Answer: When the asset incurs significant costs, but does not provide meaningful value.

What about your digital “assets”?

Poll Question What prevents your organization from effectively leveraging your digital assets?

a.  We do not have a DAM system b.  Hard to find assets/inadequate search capabilities c.  Our current DAM system is not user friendly d.  We have silos of asset repositories e.  We cannot easily integrate content stored in Google Drive,

Dropbox, etc. f.  People are still storing assets on local hard drives

Poll Results What prevents your organization from effectively leveraging your digital assets?

We do not have a DAM system

Hard to find assets/inadequate search capabilities

Our current DAM system is not user friendly

We have silos of asset repositories

We cannot easily integrate content stored in Google Drive, Dropbox, etc.

People are still storing assets on local hard drives

52%

57%

29%

43%

33%

62%

“Digital content [do not] transform into digital assets [until] organizations make them easily identifiable, searchable and available in real time to those who need them.

“Market competitors who can achieve digital asset status quickly improve their odds of winning in today’s fast-moving, multichannel marketing and sales environment.

Gleanster, Gleansight Benchmark Report - Digital Asset Management (2014)

Global Adaptation Management A Case of Applied Business Technology

Presented By: Stefan Born & Andy McCown of TBWA

Please watch the video for details

Presentation Wrap Up Followed by Q&A

From Digital Content to Digital Assets

Look for enterprise-class DAM that... 1.  utilizes content as digital objects and not as just

files 2.  provides a highly customizable content model to

match precise needs 3.  enables integration of workflow logic within your

digital assets 4.  offers maximized future-proof flexibility and

extensibility (e.g., integrating cloud-based content) 5.  provides all this and more at enterprise scale, with

cloud-ready deployment

Nuxeo Customers…

@Nuxeo

Does Nuxeo offer a trial of the platform for evaluation?

Q&A

@Nuxeo

What integrations does Nuxeo offer to connect with other systems? For example, with a web content management (WCM) system?

Q&A

@Nuxeo

Are there any free resources to learn Nuxeo Studio that you recommend?

Q&A

Q&A

@Nuxeo

Search is a big distinguisher for DAM. How does Nuxeo view search, and what are the strengths of its search functions from a DAM perspective?

Q&A

@Nuxeo

From an end-user’s perspective regarding the search feature: what would you say is a fair number content item results that would be enough to find what we need, without having way too many to search through?

Q&A

@Nuxeo

Is Nuxeo available in the cloud or on-premises?

Q&A

@Nuxeo

Can the Nuxeo Platform handle multi-lingual search?

Additional Resources

●  Nuxeo University - university.nuxeo.io ○  Free online training videos to learn Nuxeo Studio

●  Nuxeo Resources – nuxeo.com/resources

○  White papers ○  Technical briefs ○  Videos

●  Documentation – doc.nuxeo.com o  Quick start guides o  User, admin and developer documentation o  Tutorials o  Examples

Thank You!

@Nuxeo

Stefan Born IT Director Germany & CEE TBWA Worldwide Andy McCown Senior Software Developer & Development Team Lead TBWA Worldwide Mike Urbonas Director, Product Marketing Nuxeo