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5 ways to turn ecommerce transaction emails into more revenue

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@veroapp | @chexton | www.getvero.com Vero BIG IDEAS TO TURN ECOMMERCE TRANSACTIONAL EMAILS INTO MORE SALES Chris Hexton - Vero

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Page 1: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

BIG IDEAS TO TURN ECOMMERCE TRANSACTIONAL

EMAILS INTO MORE SALES

Chris Hexton - Vero

http://www.getvero.com
Page 2: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

TRANSACTIONAL EMAILS…Boring

Ugly

Bland

Not mobile-friendly

Not consistent with branding

Utterly forgettable

Yet, people love them

Page 3: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

8x the open rate of newsletters. Why?

Transactional emails are awesome because…

They are useful

They are expected

They are necessary

Transactional emails win on context.

http://www.getvero.com
Page 4: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

RECOMMEND RELATED PRODUCTS OR FEATURES

1

Page 5: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - GoGo

http://www.getvero.com
Page 6: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - RedBox

http://www.getvero.com
Page 7: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - iTunes

http://www.getvero.com
Page 8: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

LINK DEEP AND LINK SMART

2

Page 9: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Amazon

http://www.getvero.com
Page 10: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Clarity.fm

http://www.getvero.com
Page 11: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Buffer

http://www.getvero.com
Page 12: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

ENCOURAGE SHARING AND REFERRALS

3

Page 13: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Uber

http://www.getvero.com
Page 14: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Skillshare

http://www.getvero.com
Page 15: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Dollar Shave Club

http://www.getvero.com
Page 16: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Amazon (of course!)

http://www.getvero.com
Page 17: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Starbucks

http://www.getvero.com
Page 18: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

MAKE CUSTOMERS FEEL GOOD

4

Page 19: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Uber

http://www.getvero.com
Page 20: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Sunglasses Hut

http://www.getvero.com
Page 21: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Sunglasses Hut continued…

http://www.getvero.com
Page 22: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Gazelle

http://www.getvero.com
Page 23: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

Example - Starbucks

http://www.getvero.com
Page 24: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

@veroapp | @chexton | www.getvero.comVero

A handy summary

• Turn attention into action

• Use micro CTAs

• Tell users what to do next

• Make users feel great

• Link deep and smart

• Take advantage of referral codes

• Exceed expectations

http://www.getvero.com
Page 25: 5 Ways To Turn eCommerce Transaction Emails Into More Revenue

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