5 ways to use audio to enhance your small business

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Holdcom|www.holdcom.com|800.666.6465|[email protected]

Post on 21-Oct-2014

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Page 1: 5 Ways to Use Audio to Enhance Your Small Business

Holdcom|www.holdcom.com|800.666.6465|[email protected]

Page 3: 5 Ways to Use Audio to Enhance Your Small Business

Professional Audio makes your company soundlarger and more professional.

Audio solutions help improve customer satisfactionand reduce frustration when call volumes reach capacity.

Giving your company a voice will distinguish you from competitors.

Audio marketing creates more buzz, keepscustomers informed, and enhances yourcompany’s reputation.

Audio marketing initiatives allow yourcompany to reach the already captive audience.

Holdcom|www.holdcom.com|800.666.6465|[email protected]

Blog: Audio Solutions to Make your Small Business Look and ‘Sound’ Bigger

Page 4: 5 Ways to Use Audio to Enhance Your Small Business

Serves as an opportunity to announce time sensitiveInformation and market your business.

Many times a customer’s first impression of your business is your hold message.

Proper audio content will increase customer satisfaction and decrease the chances of hang-ups, and unhappy customers.

Holdcom|www.holdcom.com|800.666.6465|[email protected]

Blog: Message On Hold is Your First Impression

Page 5: 5 Ways to Use Audio to Enhance Your Small Business

Automate your IVR for simple procedures to reduce hold time and increase efficiency.

Gain customer confidence and brandAwareness.

Decrease the need for a live agent.

Act as a “call to action”

Holdcom|www.holdcom.com|800.666.6465|[email protected]

Blog: IVR Announcements Can Be an Interactive Marketing Tool

Page 6: 5 Ways to Use Audio to Enhance Your Small Business

A great voicemail greeting says, "I'm serious and dependable," while a poor one can give the

impression of being unreliable.

•State your name and business.

•Tell callers you will call them back.

•Your voice should match your business’s image.

•Update your message regularly.

• Rehearse your message before recording.

Blog: 10 Steps to Professional Voicemail Greetings

Holdcom|www.holdcom.com|800.666.6465|[email protected]

Page 7: 5 Ways to Use Audio to Enhance Your Small Business

Music can generate emotional responses from customers, keeping them in your business for

a longer time.

Having any type of music increases pleasure and patronage for

in-store customers.

Tempo and rhythm have the greatest influence on shopper experience.

Slower music at a lower volume will keepShoppers in your store for longer compared

to fast, loud music.

High volume, fast pace music increases perceived time duration.

Holdcom|www.holdcom.com|800.666.6465|[email protected]

Blog: Overhead Music Sets the Tone

Page 8: 5 Ways to Use Audio to Enhance Your Small Business

Affordable and effective.

Reach customers on a more personal level.

Allow your business to market and communicateIn a creative way.

Can also be describedas an audio

blog.

Conversational.

Holdcom|www.holdcom.com|800.666.6465|[email protected]

Blog: 10 Business Podcasting Ideas