5 ways to use social media to increase holiday sales

Presented By:

Nicole KroeseVP of Marketing & Partnerships

Likeable Local

@NationalJeweler | @NicoleKroese | #LikeableWebinar

Social Media Health Check....

● Do I have regular interactions with happy customers and prospects online?

● Is my participation and reputation on social media well received?

● Am I posting original content to my business pages at least once per week and getting regular likes, shares, and comments?


1. Show Personality AND Product2. Ask for Engagement to Capitalize on Social WOM3. Listen and Respond. To Everyone.4. Advertise on Social.5. Make Tools & Automation Your Best Friend

5 Ways to Use Social To Increase Holiday Sales


#1. Show Personality AND Product

Showcase what makes your business unique including stories about culture, employees and customers!

Why should people buy from YOU over the competition?


#2. Ask For Engagement to Capitalize on Social WOM

-Ask people to SHARE, LIKE, COMMENT, and TAG FRIENDS

-77% of consumers are more likely to buy from a business recommended by family or friends!


Ask For Referrals, Too!

A referral is the BEST gift a customer can give to you!

→ If you really are a likeable business, they’ll be happy to tell a friend.


Social Media =The New Word Of Mouth


#3. Listen and Respond. To Everyone.

“Life is 10% what happens to you and

90% how you react to it.”

-Charles Swindoll


Don’t miss sales opportunities!

But what happens if you get a negative comment?

• Delete it?NO! Deleting tells your customer “I don’t care.”

• Ignore it? NO! No response is a response.


LAST: Listen Apologize, Solve, & Thank

1. Respond Publically 2. Resolve Privately

....ASAP!


Consider Responding with Surprise and Delight.

You could be surprised by the responses you get!


#4. Advertise on Social → Make sure your updates are actually seen by your audience.

Use Facebook, Instagram, and Pinterest Ads!


Why Advertise on Social?

“Facebook Reachageddon” means businesses now have to pay to play to get their content seen

Facebook Reachageddon = The End of Organic Reach.

If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically


Create Smart Audiences Reach the people who matter most to your business.


#5. Make Tools & Automation Your Best Friend

Succeeding on social media takes care and

regular attention, which takes time!

→ 60% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps!


Tools We Love


About Likeable Hub

• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times

• Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn

Content Creation & Scheduling


TurboPost™ Technology


Likeable Hub Site


WANT TO LEARN MORE? See how you can Likeable Hub can help you be more successful by making

social media automated

1. SET UP a time to learn more!2. SAVE BIG $$ on packages before Nov. 30th

-SET UP a free demo & consultation & LikeableDemo.com -OR CALL 212.359.4347


Questions | Grand Prize!

Redeem your Likeable savings at LikeableDemo.com or call 212-359-4347!

Likeable Local: TWEET: @LikeableLocalEMAIL: [email protected] PHONE: 212-359-4347

Nicole KroeseTWEET: @NicoleKroese Email: 212.359.4347


mailto:[email protected]