By HIT Virtual

5 Ways To Use Video In Your Marketing Strategy

Let's break down the simple ways in which you can learn to leverage video for the success of your marketing plan.

Get creative with your videos:

◦ 360 degree shot

◦ Animate the product

◦ Show customer experiences

Product videos

◦ Demonstrate new ways to use a product

◦ A recurring how-to guide which helps solve simple problems

◦ Weekly tip series

Make a series

Run a contest on your social media page, email or website, and prompt people to create video around a specific subject matter.

This is a great strategy for creating

User Generated Content!

Video contests

Be yourself. Just because something worked for a competitor doesn’t mean it will work for you.

Make every effort to be unique

How many parodies of Uptown Funk have you seen?

Aim to create video that speaks to and offers real value to your audience, instead of chasing shiny objects.

Do a parody or remix a popular song

Online video gives you the power of sight and audio, which equals more ways to keep the viewer engaged while you sell them on the value of your product, service, or brand: and why they should be using it.

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