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5 Ways You Can Attract More Facebook Likes Today

The most common question every business owner and marketer asks themselves regarding Facebook pages is:“How do we get more Facebook likes?”

Although the total numbers are not as important as the strength of your following, attracting more Facebook likeshelps promote your messages to a wider audience and is crucial in successfully performing viral campaigns. It isalso used as a measure for reporting on campaign performance – updates that attract 20 comments are suitablerecognised as having less of an impact then updates which receive 200 comments. Using sound techniques toattract more Facebook likes should be part of any Facebook campaign.

Here is some helpful advice to help you attract more Facebook likes.

1. Comment as your Facebook page, not as your profile

You should always comment as your Facebook page, rather than as your own personal profile. This builds morelinks to your page, which develops your presence and extends exposure. Increasing you page’s visibility will inturn increase engagement because you will create more ways for fans to interact. Make this standard practice inyour Facebook efforts.

2. Participate in relevant Facebook groups

Actively participating in many Facebook groups is important so that you’re present in places where large pools ofpotential connections already exists. If the group is private, send a message to the administrator to nicelyintroduce yourself and ask about the possibility of joining the group. Once you’ve joined, take the time to connectand engage directly with the audiences. Refrain from writing sale pitches or spamming links to your own websiteor social profiles. Make it your goal to be helpful and your relationships will strengthen.

3. Use various media in your Facebook updates

You might have found that people tend to lean more towards spending 5 minutes watching a YouTube video than5 minute reading an article. Similarly, your Facebook updates should be varied in content and always include callto actions. Images have more weight in search results and have been proven to increase engagementsignificantly. Use this to your advantage by utilising Facebook’s media sharing options to brighten your posts andbring some excitement to your updates.

4. External Facebook promotions

Integrating wider marketing activities into your Facebook campaign will extend your visibility andprovide additional routes to access your Facebook page. A few examples where you can share your Facebooklink are: on your forum signatures, email signatures, website, blog, business cards, flyers, brochures and ebooks.

5. Facebook call to actions

Your updates should have clear call to actions to direct people to do do something of value to you. This can onlybe achieved if your content is both interesting, and gives something of value back. A good example I often see iswhen businesses offer free materials or eBooks in exchange for receiving your ‘like’. Just by clicking the likebutton can be a win-win situation because it provides the page owner with a route for further communication andthe subscriber with additional free resources.

Successfully implementing these strategies should see your Facebook likes increase. Have you got any othertactics you use to increase Facebook likes?

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