5 Ways You Can Demonstrate Social Sales Influence Today

Kristen LawrenceSenior Social Media Strategist rFactr

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Start by focusing on five areas of your social media accounts to focus on to help you demonstrate social influence today.

Demonstrating Social Influence Is An Integral Part Of The Sales Process

Showcasing this value, or ‘Social Influence’ helps you establish yourself as a thought leader and helps build trust with others online, which are two key indicators of social sales success

Social media allows professionals to demonstrate accountability, success, and overall value through their account profiles and posts.

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Focus on building a network that includes others of influence in your industry.

#1: The Quality Of Your Network

Who you are connected to is important, as it directly reflects on your status as a professional.

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A large network indicates that you are known in the industry and that people are interested in what you have to say.

#2: The Size Of Your Network

While the quality of your network should always trump the quantity of people in your network, a large network size will help

to validate you as well.

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#3: Recommendations and Endorsements

The ability to demonstrate first-hand referrals of your services or solutions can

generate immediate influence.

Remember that one of the most effective ways to receive endorsements or

recommendations is to provide them to others first.

A strong indication of social clout is through recommendations and endorsements.

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If your social media posts include a high level of engagement, including likes, comments, and shares, it is an almost instant endorsement of authentication.

To increase your level of engagement, focus on creating industry relevant posts that others will find interesting.

#4: Engagement and Interaction Levels

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Maintain a frequent consistency of thought-provoking, industry relevant

content that helps to solve a problem and provide a solution to

a common need.

This will help you remain top of mind with your audience while also helping you create ongoing value.

#5: Content Focused on Providing Value

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In all,

As others find you online, it is important that your accounts help you to make a lasting first impression.

Be sure to review these five areas of your social media profiles and refine them as necessary to ensure that you showcase your successes and demonstrate your social influence today.

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Let’s Connect

Kristen LawrenceSenior Social Media Strategist | rFactr

www.linkedin.com/in/KristenLawrence

www.twitter.com/KristenLawrence