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5 Ways You Can Improve Your Social Media Strategy

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Create social media goals and objectives

• The first step for improving any social media strategy is to establish the goals and objectives that you want to achieve.

• These objectives will allow reacting quickly when social media campaigns are disappointing you.

• For example, you can set a goal to share three photos a week that communicates company culture. The target for each photo is at least 35 likes and 8 comments.

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Hone your online presence

• To increase visibility and conversion, improve social accounts by lending your audience with helpful content.

• Update and refine your existing social account with the audience and broader goals in mind. As you have set goals (in the first step), select the network which meets those social media goals. Mind that every social network has a unique audience and should be treated accordingly.

• Additionally, optimize profiles for SEO to generate more web traffic. Apart from this, fill social media profiles with images and text optimized for the social network.

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Come up with engaging post ideas

• It is difficult to create high-quality product every day for social sites. So, whenever there's some idea about social media post just jot it down, it can work wonders to come up with fresh ideas and keep content engaging.

• Additionally, to make post more engaging talk to your audience. This will increase the likelihood of conversion and interactions on social media. You can also post links to your website for more information which is a great way to increase traffic which will help in SEO rankings.

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Track your links

• It is interesting to measure how many people are clicking on the links you shared and track their performance.

• An easy way to get quick peek of your social data is UTM links and Bit.ly.

• Furthermore, for Facebook and Twitter, you can get visit insights or analytics to track the performance of your links.

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Experiment with a new platform

• On daily basis, 1-2 social platform and new apps are launched and it’s important for marketers to understand where audiences attention is heading.

• One of the best options is to spend some time exploring with new platforms.

• Beme, Miitomo, Blab and Yubl are few social platforms to start with.

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