5 ways your brand should be engaging millennials in 2014

5 ways your brand should be engaging Millennials in 2014

A SlideShare Presenta<on

The 18-‐34 age group of digital na6ves

Who are Millennials in 2014?

Source: BLOOM Worldwide Millennials Study 2014

Millennials display dis<nct behaviours, values and aGtudes from previous genera<ons as a response to the technological and economic implica<ons of the internet !   Young adults aged between 18 and 34 !   Op1mis1c and engaged team players with high expecta2ons of life and

work !   Pragma2c idealists demonstra1ng a deep desire to make the world a be;er

place, combined with an understanding that doing so is complex !   Digital na2ves who intui1vely integrate media and digital technology into

their lives and expect the world to do the same !   Brand iden2fica2on is as important as religion and ethnicity when it comes

to personal iden1fiers. www.bloomworldwide.com

Why are Millennials important to you?


There are 80 million globally – they are larger than any genera<on before them By 2025 they will make up 75% of the global workforce They are the upcoming economic powerhouse with vast spending power today Millennials are demanding that your brand and business change.

www.bloomworldwide.com

5 ways your brand should be engaging Millennials in 2014

1. Teach me 2. Explore with me 3. Distract me 4. Take me 5. Show me.



Teach me Millennials are constantly learning and acquiring new skills.


!  They know how to search online to quickly find the informa1on they need.

!  Online tutorials and ‘how to’ guides are popular with Millennials.


European Millennials strongly agree that it is important to con<nue to develop new skills throughout life.

42% www.bloomworldwide.com Forty-‐two percent



Facilitate con1nuous learning by providing resources or a plaGorm for sharing Champion skills, both new and tradi1onal Open up your design and development processes.

Teach me


Explore with me Millennials love their city, but they want to see it through new eyes.


!  They want to explore secret or hidden parts of the city they know and love

!  They seek escapism and green spaces amongst the hustle and bustle.


European Millennials live in urban or suburban areas.

84% Eighty-‐four percent www.bloomworldwide.com


Image: James Guppy @ Flickr

Demonstrate new ways to use urban buildings or environments Showcase the city’s hidden past Crowdsource ‘secret’ loca1ons and underground spots.

Explore with me


Distract me Millennials crave distrac<on and want to escape the frustra<on or boredom of 9-‐5.


!  They want to be entertained with experiences that allow them to escape from the day to day

!  Gaming offers an immersive way to escape reality.


European Millennials have a strong interest in gaming

48% Forty-‐eight percent www.bloomworldwide.com


Image: Sergey Galyonkin @ Flickr

Offer immersive experiences that allow Millennials to escape reality Provide rich audio and visuals Create distrac1ons.

Distract me.


Take me The dream of living abroad is a reality for many Millennials.


!  They are driven by their curiosity of other cultures and the need to experience a different way of life

!  For some, working abroad is a necessary solu1on to a poor economic situa1on.


European Millennials would like to live and work abroad.

47% Forty-‐seven percent www.bloomworldwide.com


Image: Christopher Elison @ Flickr

Help Millennials embrace new cultures and learn different ways of life Provide expats with home comforts.

Take me


Show me Millennials use images to communicate over words.


!  An image will say much more to a Millennial than a block of text

!  Millennials use images as a way to prove something happened.


European Millennials regularly use their mobile phone to post photos online.

57% Fi^y-‐seven percent www.bloomworldwide.com


Image: Androidred @ Flickr

Tell stories through images Keep words to a minimum Explore crea1ve ways to encourage photo sharing.

Show me


Now it’s your turn to get involved!

We’re running a short and snappy survey to find out what businesses are thinking about in their approach to digital marke<ng to the Millennial genera<on. If you work for a brand or organisa<on who targets (or wants to target) Millennials, please spare 5 minutes to complete our survey.

Click here to complete the Millennials survey


For more informa<on on how to make your digital and social

presence work harder to engage Millennials, get in touch

Digital (social media in par6cular) ma?ers to Millennials

A SlideShare Presenta<on

www.bloomworldwide.com @bloomworldwide

+44 (0) 1273 732 626 [email protected]

5 ways your brand should be engaging millennials in 2014

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