5 Website Mistakes to Avoid

Tony Shap

5 Website Mistakes to Avoid

Creating the perfect website is not easy. However, there is quite a bit of convention wisdom that shows five very common mistakes that troubled websites commonly embody. Any site that is suffering from the following five mistakes really should be overhauled.

A Lack of Strong Ad Copy

If the content of a commercial website is lacking in advertising copy, then it really is not going to motivate visitors to be converted to customers. Search engine optimization is critical to content, but the advertising component of the site should not be overlooked.

No Real Call to Action

A call to action is not a platitude based statement. It is not a throwaway line. A call to action leaves visitors with the necessary impression required to actually take action and do so immediately.

No Testimonials

People want to feel very confident in their purchasing decisions. Among the best sources of helping establish such needed confidence are previous customers. Thoughtful and intelligent testimonials from satisfied customers can make a buyer much more serious about making a purchase. If there are no testimonials on a website, the time has come to collect them.

The Absence of a Lead Capture System

The only way to build up a business that is centered heavily on sales work is to have a large number of leads to pitch to. Buying leads is often costly and, frequently, ineffective. Integrating a reliable lead capture system into the content of the website can greatly help acquire the names of persons who may prove be very good prospects.

No Online Chat

Visitors might need help and the quickest why they can get it is through an online chat. Signing on with a solid online customer service provider to set up a help chat would be a good move.