5 yammer do's and don'ts for community managers
DESCRIPTION
Do you have a Yammer community, but struggle to find ways to get people in your organization to use it? As you build out a Yammer community, you should think about including an internal community manager who excites and encourages others to use it while also maintaining the network’s overall well-being. But what exactly does it take to make a great Yammer Community Manager? Here’s 5 Yammer strategy tips that will help shape the success of your Yammer community. For more great tips, tricks and strategies on Yammer, visit http://www.xelleration.com/Blogs.TRANSCRIPT
5 Yammer Do’s and Don’ts For Community Managers
Brought to you by: www.xelleration.com
A successful Yammer network isn’t born overnight, but with the help and care of a Community Manager, Yammer can help
an organization work faster and more effectively than ever before.
1. DON’T TRY TO DO EVERYTHING
You are not a robot.
Don’t burn yourself out by doing everything.
Being too dependent on one person will only lead to failure.
What happens if you're sick or go on vacation?
1. DON’T TRY TO DO EVERYTHING
By trying to do everything, you
can't create a participatory
environment.
People will be afraid of engaging
and will eventually leave the
community.
2. DO ENABLE OTHERS
Educate others and model healthy community
behaviors.
Trust your influencers and allow people to rise
to the challenge of helping grow the network.
Acknowledge and nurture those first
followers because they are essential to
starting a movement and providing leadership.
3. DON’T HAVE ALL THE ANSWERS
...But know where to get them!
Having a solid understanding of trends, market
forces, and superior knowledge of your company will
help you have meaningful conversations with others.
4. DO THINK LONG TERM
Plan a Roadmap
Network-wide adoption and engagement is a
marathon, not a sprint.
Don't get frustrated or give up if you don't see the
engagement numbers right away, they will come
with constant planning and encouragement.
Create a support network where people can go to help out others.
5. DO RECRUIT FROM ACROSS THE BUSINESS
Strive for a team-centered culture and help other members make it their own.
Guide executives to actively engage and spend at least 30 minutes per day responding to others
Build trust by asking for small things first and bigger questions later.
Sources: https://about.yammer.com/success/wp-content/uploads/2013/08/Community-Playbook.pdfhttps://about.yammer.com/yammer-blog/success-strategies-for-internal-community-management/http://www.astd.org/Publications/Blogs/Learning-Technologies-Blog/2013/11/Making-Your-Yammer-Community-Workhttps://about.yammer.com/yammer-blog/celebrate-community-manager-appreciation-day-with-tips-from-expert-community-managers/
Brought to you by: www.xelleration.com