50 compelling statistics on global ecommerce

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50 Compelling Statistics on Global eCommerce

50 Compelling Statistics on Global eCommerce

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Global eCommerce Market

1Penetration of eCommerce80%of the worldwide internet users have purchased products online via desktop, mobile, tablet or other devices.

B2C eCommerce sales value28Worldwide b2c eCommerce sales reached $1.7 trillion in 2015. This is equal to the GDP of Brazil.


Top 5 biggest markets by global eCommerce Sales

China$562.66 BLNUSA$349.06 BLNUK$93.89 BLNJapan$79.33 BLNGermany$74.46 BLN12345


Fastest-growing region29

4With an eCommerce turn over of $770 billion, Asia-Pacific is by far the worlds largest region, registering an impressive 44% year-on-year growth.

Country that will drive growth31The number of digital buyers in India is expected to reach 41 million by the end of 2016, representing 27%

5of total number of internet users in the country.

Mobile commerce37Paypal and Ipsos research expect mobile revenue to reach $291 billion

6in 2016.

Top eCommerce players by net sales17

$107 billion $12.3 billion $8.6 billion


Chinese eCommerce Market

Chinas eCommerce sales30It has been predicted that China will exceed$1 trillion in eCommerce sales by 2018.


Market share in China480%

9In 2013, Alibaba had an eCommerce market share ofin China.

Alibabas revenue in China5In March 31st 2016, the Chinese eCommerce Corporation recorded Alibabas revenue of $13.08 million.


Alibabas customer baseAlibaba has 300 million customers per year, which is equal to the entire US population.11

Alipay vs. PaypalAlipay, a third-party online payment platform established in China by Alibaba is worth $60 billion, where as Paypal is worth $49 billion.12

UK eCommerce Market

UKs eCommerce market8In 2010, the United Kingdom had the biggest market in the world with 121 billionwhen measured by the amount sent per capita.


UKs global footprint950% of shoppers worldwide seek British goods, especially the USA (21% cross-border purchases) and China (15%).


UKs mobile commerce10Paypal has reported that 59% of online transactions in the UK are made via mobile device.


UKs eCommerce sales value11Online sales value in the UK reached an estimated 52.25 billion in 2015, with the average shopper spending 1174 billion.


US eCommerce Market

E-commerce growth in the U.S.12The number of digital shoppers in the USA has been constantly growing from 172 million in 2010 to 205 million in 2015.


E-commerce adoption in the U.S.14Close to 73% of the internet users in the U.S. representing more than 60% of the entire population, had purchased online.


Mobile commerce in the U.S.1510% of Americans have purchased, at least once via mobile device.


E-commerce growth projection in the U.S.16The amount of online sales are expected to rise to $523 billion by 2020, mainly due to mobile devices. This is equivalent to combined GDP of Romania, Czech Republic and Slovakia.


B2B eCommerce Sales in the U.S.46Forrester forecasts that US B2B eCommerce will grow from $780 billion in 2015 to $1.3 trillion in 2020.


Fastest-growing category in U.S. commerce27According to a research done by Accenture, if given an option, 75% of consumers would like to make entire car-buying process online.


Most successful e-tailer in the USA13Amazon is the most successful eCommerce player in the United States.


More about Amazon

Amazons profitability18Although Amazon was launched in 1995, the first yearly profit wasnt until 2003.


Amazons sales value per minute19In 2014 when Amazons site went down for 49 minutes the company missed sales of nearly $5.7 million.


Amazons website traffic20Amazons website receives 94 million visitors per month which is little less than the population of Philippines.


Amazons Prime Day sales21On Amazons peak day called Prime Day, 320 products get sold per second.


Amazons brand value22Amazons brand value is worth $ 45.73 billion.


Cart Abandonment

Global cart abandonment rates32Percentage of customers who left behind their orders instead of purchasing.


Top reasons for cart abandonmentin the U.S.33Extras cost high (shipping, taxes) 61%Account creation required 35%Complicated checkout process 27%


Recoverable sales34In the USA and Europe, $260 billion worth of lost orders can be recovered by optimizing check out flow and design.


Abandonment rates by industry35Retail 74.6%Travel 80.1%Fashion 68.8%


Customer Insights

2Why do people shop online?


What triggers sales238 out of 10 consumers will shop online if offered free shipping.


Top cross-shopping category24Apparel is the most popular cross-shopping category with 72% of women looking for apparel.


Time to compare2538% of consumers spend 30+ minutes comparing products before finally purchasing the product.


Social media in the buying process38Top social media people use as part of online shopping experience.

Facebook 52%YouTube 25%Twitter 14%


Best-selling products26The best-selling products in eCommerce sites worldwide are usually books, software and music.


Increasing repeat purchase50Offering points as rewards can increase repeat shopper annual visits by up to 20%.


Digital coupons47According to Juniper Research mobile coupon usage will surpass 1 billion users by the year 2019.


Customer retention48It is 7x more expensive to get a new customer than to retain an existing one.


Impact of customer experience4986% of customers will pay up to 25% more to get a better customer experience.


Affiliate Marketing39According to marketing firm Custora, affiliate marketing now drives 16% of eCommerce orders in the U.S.


Consumer behavior with respect to devices4090% of consumers move between devices to accomplish a goal, whether thats on smartphones, PCs or tablets.


Discounts can win back customers2554% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price.


Mobile web4171% of the global mobile web users expect websites to load as quickly, or faster on their mobile phone compared to the computers they use at home.


Load time and sales42According to Amazon, every 100ms increase in load time decreases sales by 1%.


Tablet vs. PC4352% of tablet users now say that they prefer to shop using their tablet rather than their PC.


Tablet vs. smartphone44Tablet visitors are nearly three times more likely to purchase than smartphone visitors.


Email and mobile4536% of emails from retailers are opened exclusively on mobile.



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