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gamechanger brands
+genius
Peter Fisk
[email protected]
@geniusworks
www.theGeniusWorks.com
50
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Welcome to the
Future of
MARKETING
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a world of
Incredible
change
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Welcome to your
customer’s
World
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A world of
unlimited
possibilities
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and extraordinary
results
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50 businesses that are
Changing our world
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Air Asia ... “Bottom of the pyramid” takes off
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Alibaba… china’s platform for gloBal Business
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Apple ... The apps revolution is just beginning
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Aravind … new Business models cure Blindness
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Baidu … the next generation of social networks
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Better Place … charge points for clean cars
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BYD ... warren Buffett’s chinese electric dream
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CitizenM ... Hotels for a mobile generation
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Current TV … user-generated programming
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E-Cloth ... Performs better without pollutants
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El Bulli … world’s Best restaurant (chemistry laB)
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Fiat 500 ... Fun and funky for times of crisis
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First Solar ... leaders in alternative energy
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Golla ... bags dedicated to electronic devices
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Grameen ... Microcredits to escape poverty
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Guggenheim ... inspiring the rebirth of Bilbao
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Huawei ... making the world’s BEST mobile phones
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Iberdrola ... Harnessing the wind and waves
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IBM ... Creating visions for a smarter planet
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ILLY ISSIMO ... CANNING A PASSION FOR ESPRESSO
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Lego … from Bricks to communities
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Li & Fung… enaBling anyBody to do anything
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Live Nation … redefining live music
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M-Pesa … a new currency for africa
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METHOD … caring and cleaner
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Nike ... Open and sustainable innovation
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Nintendo … Miyamoto makes games sociable
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Le Pain Quotitien … Recreating Authentic experiences
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Patients Like Me … genetic codes change priorities
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PINTEREST … EXPRESSING MYSELF LIKE NEVER BEFORE
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PIXAR ... TECHNOLOGY TO BE EMOTIONAL
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P&G Pur … purified water doing good
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(RED) Auction … engaging people’s desire to help
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Samsung … yin and yang of technological design
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Schenzen Stock Exchange … the neW Wall Street
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SPOTIFY … product free, relationship fees
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SUPERDRY … from market stall to gloBal fashion
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Tata … caring capitalism and frugal innovation
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Tesla ... Better, faster and sexier than a Ferrari
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Threadless … t-shirts designed by the crowd
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Umpqua Bank … inspired By starBucks and gap
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UNIQLO … Global Fashion DESIGNED TO COST LESS
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Virgin Galactic … inter-continental travel
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VOXIVA … Better health anywhere, anytime
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WUXI … doing what others do cheaper and faster
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zappos zappos Zappos ... Delivering happiness
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zYNGA … FROM GAMing TO COMMUNITY TO LIFESTYLE
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zappos zappos Could you change the world too?
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THE FUTURE IS IN THE
CUSTOMER WORLD
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MAKING LIFE BETTER
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What will you do?
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What will you
enable people to do?
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Which they have never
Done before?
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+genius
How can you be a genius
in the Middle East?
Inspiring ideas
• Bolder brands
• Smarter innovation
• Better marketing
Accelerating growth
• Gamechanger
• Innolab
• Brandoptima
Developing people
• CEO mentoring
• Leaders XT
• Cambridge Academy
Contact Peter Fisk and
Hany Mwafy at
[email protected]
www.GeniusMe.net
+geniusme