50 INNOVATIONSTHAT ARE

CHANGING OUR WORLDCHANGING OUR WORLD

AND THE NEW ARTOF MARKETING

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WELCOME TO THE NEW ARTOF MARKETING

A WORLD OF INCREDIBLE COMPLEXITYINCREDIBLE COMPLEXITY

AND CHANGE

ANDRADICALRADICAL

CREATIVITY

A WORLD OFUNLIMITED POSSIBILITIES

AND EXTRAORDINARY RESULTSAND EXTRAORDINARY RESULTS

SHAPING THE WORLD IN YOUR VISION

THROUGH DEEPER INSIGHT AND INSPIRED IDEAS

50 INNOVATIONS THAT ARECHANGING OUR WORLD

AIR ASIA “BOTTOM OF THE PYRAMID” TAKES OFFAIR ASIA ... “BOTTOM OF THE PYRAMID” TAKES OFF

ALIBABA CHINA’S PLATFORM FOR GLOBAL BUSINESSALIBABA… CHINA’S PLATFORM FOR GLOBAL BUSINESS

WINDOWSHOP CHANGING THE WAY WE SHOP AGAINWINDOWSHOP … CHANGING THE WAY WE SHOP, AGAIN

APPLE THE APPS REVOLUTION IS JUST BEGINNINGAPPLE ... THE APPS REVOLUTION IS JUST BEGINNING

ARAVIND NEW BUSINESS MODELS CURE BLINDNESSARAVIND … NEW BUSINESS MODELS CURE BLINDNESS

BAIDU THE NEXT GENERATION OF SOCIAL NETWORKSBAIDU … THE NEXT GENERATION OF SOCIAL NETWORKS

BETTER PLACE CHARGE POINTS FOR CLEAN CARSBETTER PLACE … CHARGE POINTS FOR CLEAN CARS

BMW DESIGNWORKS THE ULTIMATE DESIGN MACHINEBMW DESIGNWORKS … THE ULTIMATE DESIGN MACHINE

BYD WARREN BUFFETT’S CHINESE ELECTRIC DREAMBYD ... WARREN BUFFETT’S CHINESE ELECTRIC DREAM

CITIZENM HOTELS FOR A MOBILE GENERATIONCITIZENM ... HOTELS FOR A MOBILE GENERATION

CURRENT TV USER GENERATED PROGRAMMINGCURRENT TV … USER-GENERATED PROGRAMMING

E CLOTH PERFORMS BETTER WITHOUT POLLUTANTSE-CLOTH ... PERFORMS BETTER WITHOUT POLLUTANTS

EL BULLI WORLD’S BEST RESTAURANT (CHEMISTRY LAB)EL BULLI … WORLD’S BEST RESTAURANT (CHEMISTRY LAB)

FIAT 500 FUN AND FUNKY FOR TIMES OF CRISISFIAT 500 ... FUN AND FUNKY FOR TIMES OF CRISIS

FIRST SOLAR LEADERS IN ALTERNATIVE ENERGYFIRST SOLAR ... LEADERS IN ALTERNATIVE ENERGY

GOLLA BAGS DEDICATED TO ELECTRONIC DEVICESGOLLA ... BAGS DEDICATED TO ELECTRONIC DEVICES

GRAMEEN MICROCREDITS TO ESCAPE POVERTYGRAMEEN ... MICROCREDITS TO ESCAPE POVERTY

GUGGENHEIM INSPIRING THE REBIRTH OF BILBAOGUGGENHEIM ... INSPIRING THE REBIRTH OF BILBAO

HUAWEI MAKING THE WORLD’S MOBILE PHONESHUAWEI ... MAKING THE WORLD’S MOBILE PHONES

IBERDROLA HARNESSING THE WIND AND WAVESIBERDROLA ... HARNESSING THE WIND AND WAVES

IBM CREATING VISIONS FOR A SMARTER PLANETIBM ... CREATING VISIONS FOR A SMARTER PLANET

INDIAN PREMIER LEAGUE TRANSFORMING CRICKETINDIAN PREMIER LEAGUE ... TRANSFORMING CRICKET

INQBOX NEW RETAIL FORMATS FROM JAPANINQBOX ... NEW RETAIL FORMATS FROM JAPAN

LEGO FROM BRICKS TO COMMUNITIESLEGO … FROM BRICKS TO COMMUNITIES

JETSUITE NOW EVERYONE CAN OWN A PRIVATE JETJETSUITE … NOW EVERYONE CAN OWN A PRIVATE JET

LI & FUNG ENABLING ANYBODY TO DO ANYTHINGLI & FUNG… ENABLING ANYBODY TO DO ANYTHING

LIVE NATION REDEFINING LIVE MUSICLIVE NATION … REDEFINING LIVE MUSIC

M PESA A NEW CURRENCY FOR AFRICAM-PESA … A NEW CURRENCY FOR AFRICA

NIKE OPEN AND SUSTAINABLE INNOVATIONNIKE ... OPEN AND SUSTAINABLE INNOVATION

NINTENDO WII MIYAMOTO MAKES GAMES SOCIABLENINTENDO WII … MIYAMOTO MAKES GAMES SOCIABLE

NOVARTIS THE FUTURE OF PERSONALISED MEDICINESNOVARTIS … THE FUTURE OF PERSONALISED MEDICINES

OBAMA 2008 TAKING POLITICS TO THE PEOPLEOBAMA 2008 … TAKING POLITICS TO THE PEOPLE

PATIENTS LIKE ME GENETIC CODES CHANGE PRIORITIESPATIENTS LIKE ME … GENETIC CODES CHANGE PRIORITIES

PEEK EMAILS MADE SIMPLE (OR SWITCHED OFF!)PEEK … EMAILS MADE SIMPLE (OR SWITCHED OFF!)

PORSCHE DESIGN FROM CLOTHING TO KITCHENSPORSCHE DESIGN … FROM CLOTHING TO KITCHENS

IDEO CHAMPIONING HUMAN CENTRED DESIGNIDEO … CHAMPIONING HUMAN-CENTRED DESIGN

P&G PUR PURIFIED WATER DOING GOODP&G PUR … PURIFIED WATER DOING GOOD

(RED) AUCTION ENGAGING PEOPLE’S DESIRE TO HELP(RED) AUCTION … ENGAGING PEOPLE’S DESIRE TO HELP

SAMSUNG YIN AND YANG OF TECHNOLOGICAL DESIGNSAMSUNG … YIN AND YANG OF TECHNOLOGICAL DESIGN

SCHENZEN STOCK EXCHANGE THE NEW WALL STREETSCHENZEN STOCK EXCHANGE … THE NEW WALL STREET

SPOTIFY INFINITE DIGITAL SONGS ON DEMANDSPOTIFY … INFINITE DIGITAL SONGS ON DEMAND

SMARTY PIG SOCIAL SAVINGS FROM DOWN UNDERSMARTY PIG ... SOCIAL SAVINGS FROM DOWN UNDER

TATA CARING CAPITALISM AND FRUGAL INNOVATIONTATA … CARING CAPITALISM AND FRUGAL INNOVATION

TESLA BETTER FASTER AND SEXIER THAN A FERRARITESLA ... BETTER, FASTER AND SEXIER THAN A FERRARI

THREADLESS T SHIRTS DESIGNED BY THE CROWDTHREADLESS … T-SHIRTS DESIGNED BY THE CROWD

UMPQUA BANK INSPIRED BY STARBUCKS AND GAPUMPQUA BANK … INSPIRED BY STARBUCKS AND GAP

UNIQLO WAKAMARU THE ROBOTIC INSTORE EXPERIENCEUNIQLO WAKAMARU ... THE ROBOTIC INSTORE EXPERIENCE

VIRGIN GALACTIC INTER CONTINENTAL TRAVELVIRGIN GALACTIC … INTER-CONTINENTAL TRAVEL

zapposzapposZAPPOS THE ULTIMATE IN CUSTOMER SERVICEzapposzapposZAPPOS ... THE ULTIMATE IN CUSTOMER SERVICE

NEWNESS IS CREATED IN THE MARGINS

IN THE FUSIONS ANDINTERSECTIONS

SEEING WHAT EVERYBODY HAS SEEN

… THINKING WHAT NOBODY ELSEHAS THOUGHT

TOUCH PEOPLE DEEPERTOUCH PEOPLE DEEPER

DO MORE FOR PEOPLEDO MORE FOR PEOPLE

MAKE THE WORLDA BETTER PLACE

THE NEW ART OF MARKETINGTHE NEW ART OF MARKETING

AVAILABLENOVEMBER 2010

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