50 mejores marcas brand z 2014 latam top50 chart

# Brand

Brand Value (US$ Mil.) Brand

Contribution Index

Brand Value

Change 2013-20142014 2013

1 8,025 6,620 4 21%

Beer

27,055 6,520 4 8%

Beer

36,084 5,611 4 8%

Retail

4 5,308 6,577 2 -19%

Communication Providers

54,177 5,492 2 -24%

Financial Institutions

64,107 3,537 5 16%

Retail

73,625 3,281 2 11%


83,585 3,803 3 -6%

Beer

93,565 3,903 5 -9%

Beer

103,477 2,301 4 51%

Beer

113,446 5,137 1 -33%

Energy

123,426 4,454 1 -23%


133,376 4,006 2 -16%


# Brand


Contribution Index

Brand Value

Change 2013-20142014 2013

272,457 2,466 3 0%


282,365 2,487 4 -5%

Beer

292,236 3,707 4 -40%

Cosmetics

302,084 2,094 3 -1%


311,759 2,091 1 -16%


321,630 1,401 5 16%

Beer

331,545 1,272 2 21%

Energy

341,540 1,636 3 -6%


351,379 1,281 4 8%


361,262 1,558 4 -19%

Retail

371,182 - 2 N/A

Food

381,145 1,284 3 -11%

Beer

391,109 1,187 2 -7%

Retail

# Brand


Contribution Index

Brand Value

Change 2013-20142014 2013

143,252 5,762 1 -44%

Energy

153,181 3,204 4 -1%

Energy

163,175 3,632 3 -13%

Financial Institution

173,097 2,768 2 12%


183,058 3,274 4 -7%

Airlines

193,006 3,009 4 0%


202,804 2,992 2 -6%

Retail

212,748 2,034 1 35%

Industrial

222,687 2,066 3 30%

Retail

232,608 2,976 3 -12%

Food

242,494 1,567 2 59%


252,486 1,932 4 29%

Retail

262,466 1,933 2 24%

Food

# Brand


Contribution Index

Brand Value

Change 2013-20142014 2013

401,103 - 3 N/A

Retail

411,094 1,010 4 8%

Beer

421,076 - 5 N/A

Beer

431,058 1,465 2 -28%

Retail

441,037 1,095 3 -5%


451,005 1,036 2 -3%

Food

46988 992 3 0%


47987 - 4 N/A

Retail

48969 - 2 N/A


49932 1,248 4 -25%

Retail

50931 - 3 N/A


Brazil MexicoColombiaChileArgentina Peru

BrandZ™ ToP 50 MoSt VaLUabLe LaTIN aMerican braNDS 2014

BrandZ™ Top 50 Most Valuable Latin American Brands 2014 BrandZ™ Top 50 Most Valuable Latin American Brands 201418 19

Source: Millward Brown Vermeer and

50 mejores marcas brand z 2014 latam top50 chart

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