50 most powerful social issue ads

7/23/2019 50 Most Powerful Social Issue Ads

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By MMK

50 Most Powerful Social Issue Ads That’ll Make You Think

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Let’s face it, most advertisements today are all about selling a product or service, they hold little thought to

people who are offended by them and want them gone. But it this collection we’ll be sharing advertisements

which are of high standard and are an excellent example of how good effective adverts can be when social

issues are brought in to be a voice for the voiceless.

This collection features 50 Most Powerful Social Issue Ads That’ll Make You Think, a well designed

advertisement should grab your attention and remain in your memory for a long time – especially if it’s for

important social issues. The tricky part is getting people to stop and think about these problems while making

them aware and want to help and support a social change. Some of the ads you’ll see today are commercia

ads, while others are for socially or environmentally causes or products.

Like most ads the facts are enough, the ad should appeal to the viewers emotions which have a powerful

effect on memory and ensuring the emotion will last longer.

Howard Gossage, who works in the advertising industry stated:

“advertising justifies its existence when used in the public interest—it is much too powerful a tool to use sole

for commercial purposes.”

1. Save Paper – Save The Planet

http://www.architecturendesign.net/50-most-powerful-social-issue-ads-thatll-make-you-think/

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Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

2. Your Skin Color Shouldn’t Dictate Your Future



Advertising Agency: Publicis Conseil, Paris, France

3. Liking Isn’t Helping. Be A Volunteer. Change A Life



Advertising Agency: Publicis, Singapore

4. Torture Victims Are People Just Like You And Me



Advertising Agency: Advico Y&R, Zurich, Switzerland

5. Stop The Violence: Don’t Drink And Drive



Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

6. The Right to Childhood Should Be Protected



Image credits: Erik Ravelo

7. Premature Ending: “If you smoke, statistically your story will end 15% before it should.



“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting callQUITTLINE on 0200 00 22 00″ (Advertising Agency: Iris, London, UK)

8. World Wide Fund For Nature: Frightening vs. More Frightening



Advertising Agency: DDB&CO., Istanbul, Turkey

9. Deforestation Continues With The Turn Of A Page



Advertising Agency: LINKSUS, Beijing, China

10. Unhate



Advertising Agency: Fabrica, Italy

11. Elm Grove Police Department: Slower Is Better



Advertising Agency: Cramer-Krasselt, Milwaukee, USA

12. Air Pollution Kills 60.000 People A Year



Advertising Agency: unknown

13. Bird Conservation: If You Don’t Pick It Up They Will

http://www.boredpanda.com/powerful-social-advertisements/



Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

14. What We See When You Smoke



Advertising Agency: JWT, Atlanta, USA

15. Animal Anti-Cruelty League: That’s Not A Football



Advertising Agency: Lowe Bull, Cape Town, South Africa

16. Bangalore Traffic Police: Don’t Talk While Driving



Advertising Agency: Mudra Group, India

17. Child Soldiers: It’s Not Happening Here, But It’s Happening Now



Creative/Art director Pius Walker, Amnesty International, Switzerland.

18. Censorship Tells The Wrong Story

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

19. Distracted Driving: Think Of Both Sides



Advertising Agency: Red Pepper, Ekaterinburg, Russia

20. Every 60 Seconds a Species Dies Out. Each Minute Counts



Advertising Agency: Scholz & Friends, Berlin, Germany

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21. Innocence In Danger: Where’s The Pedophile?



Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

22. Sexual Predators Can Hide In Your Child’s Smartphone

Advertising Agency: Herezie, Paris, France

23. Smoking Causes Premature Aging



Advertising Agency: Euro RSCG Australia

24. You’re Not A Sketch. Say No To Anorexia

Advertising Agency: Revolution Brasil

25. Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now



“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the

inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

26. Global Action In The Interest of Animals: Plastic Bags Kill



Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume,

Belgium

27. What Goes Around Comes Around. Keep The Sea Clean



Advertising Agency: JWT, Dubai, UAE

28. Tailgating Isn’t Worth It. Give Trucks Room



Advertising Agency: Amélie Company, Denver, Colorado, USA

29. Sea Shepherd Conservation Society: When You See A Tuna, Think Panda



Advertising Agency: Ogilvy & Mather, Singapore

30. Sleepiness Is Stronger Than You. Don’t Drive Sleepy



Advertising Agency: BBDO Bangkok, Thailand

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31. See how easy feeding the hungry can be?

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

32. Causing Cancer By Yourself



Advertising Agency: Dentsu, Beijing, China

33. Deforestation And The Air We Breathe: Before It’s Too Late



Advertising Agency: TBWAPARIS, France

34. For The Homeless, Every Day Is A Struggle



Advertising Agency: Clemenger BBDO, Melbourne, Australia

35. The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking

Advertising Agency: EURORSCG Prague, Czech Republic

36. One Child Is Holding Something That’s Been Banned In America To Protect Them.

Guess Which One?



Advertising Agency: Grey, Toronto, Canada

37. Breast Cancer Awareness Bra



Advertising Agency: Bolero, Fortaleza, Brazil

38. What Goes Around Comes Around: Stop The Iraq War



Advertising Agency: Big Ant International, New York, USA

39. UN Women: Auto-Complete Shows Perceptions Of Women



Advertising Agency: Ogilvy & Mather, Dubai, UAE

40. Don’t Buy Exotic Animal Souvenirs

Advertising Agency: LOWE GGK, Warsaw, Poland

41. Animal Abuse And Shelters: Same Pet, Different Owner



Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

42. Buckle up. Stay alive



Advertising Agency: Lg2, Quebec, Canada

Source: Designbump

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50 most powerful social issue ads

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