50 shades of data, a zen masters guide to colour
TRANSCRIPT
FIFTY SHADESOF DATA
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10
Isaac Newton
Isaac Newton
added colour
White
2nd prism
not adding colour
refraction
wavelength
SPECTRUMSPECTRUM
“The original or primary colours are Red, Yellow, Green, Blew, & a
violet purple; together with Orang, Indico, & an indefinite
varietie of intemediate gradations”
why 7?
indigo
40
legacy
colour theory
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I’m MattI’m Matt
my day job…my day job…
welcome welcome
welcome trust welcome trust
welcome trust sanger
welcome trust sanger
welcome trust sanger institute
welcome trust sanger institute
My Office My Office
biologybiology
chemistrychemistry
engineeringengineering
electronicselectronics
datadata
Lots of dataLots of data
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by nightby night
blog
wannabedatarockstar.blogspot.com
Tweet
a lot
@Matt_Francis
You may remember me from such videos
as…
And
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Tableau Public
Zen Master
today I’m going to give you my guide
colourcolour
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improve aesthetics
catch peoples attention
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improve understanding
theory
practical
pick the right colours
data -> viz type
data -> colours
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perceptionperception
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associationsassociations
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highlightinghighlighting
emotionsemotions
themesthemes
COLOUR THEORYCOLOUR THEORY
3
primary
red
blueyellow
“fundamental”
can’t be made by mixing
Primary +
primary
3
secondary
green
purpleorange
Primary +
secondary
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tertiary
yellow-orange
red-orange red-purple
blue-green yellow-green
blue-purple
pick colours
colour harmony
pleasing to the eye
balance
chaotic
engaging
boring
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create harmony
complementary
opposite colours
High Contrast
COLOURS POP
warning
a
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once seen
cannot be unseen
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everywhereeverywhere
Why?
most films contain humans
skin tone
shadows
blue
highlights
orange
opposing concepts
movie posters
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default colours
great for showing
differences
how do we pick colours?
COLOUR PERCEPTION
COLOUR PERCEPTION
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Quiz Time
black blue?
white gold?
Another Question
what was the colour of the gorilla’s tie?
#1 rule when using
colour
Never distract
Always enhance
improve esthetics
improve understanding
what does the dress tell us?
people see colours
differently
cannot assume
Colour
blindness
red green
1 in 10
Quiz Time
the BIG Question
can you use red/green?
NO!!!
NEVER!!!
Worse thaN Pie Charts!!!
Stephanie Evergreen
Bad
good
if the viz is just for you
limited audience
if its going to be public
Emily kundEmily kund
http://tinyurl.com/seeallthedata
use high contrast shades
example in a map
NOT with a colour range
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only using discrete colours
Red
green
COLOUR ASSOCIATIONS
COLOUR ASSOCIATIONS
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fruityfruity
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berriesberries
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full bodied
full bodied
Red Wine
decided before they
tasted
we can use this in our data viz
Quiz Time
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politics?politics?
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the letter “o”
the letter “o”
map + blue + red = political
map + blue + red = political
map + blue + red = political
map + blue + red = political
colour is one of the first
things we see
assumptions
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BAD
negative
DANGER
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COLOUR HIGHLIGHTING
COLOUR HIGHLIGHTING
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biased highlighting
impartial highlighting
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How do Europe's all-time top goalscorers
compare to Zlatan Ibrahimovic?
How do Europe's all-time top goalscorers
compare to Zlatan Ibrahimovic?
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EMOTIONSEMOTIONS
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COLOUR THEMESCOLOUR THEMES
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interworks colour tool
90%
10%
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www.wannabedatarockstar.blogspot.com
@Matt_Franciswww.facebook.com/wannabedatarockstar
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