50 simple ways you can market your practice

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  • 8/13/2019 50 Simple Ways You Can Market Your Practice


    50 simple ways you can market your practice

    Posted Jul 1, 2013 4:19 AM CST

    By Stephanie Fan!is "ad




    Cli!& to 'ie( the ) (ays to *ea& the i!e +alley no(

    -ou !an spend a lot o. $oney on le+al $a&etin+, *ut

    you don/t need to o do you ha'e to *e natuallyout+oin+ o !ha$in+ "hat is ne!essay .o +ood

    *usiness de'elop$ent, say su!!ess.ul la(yes and!onsultants (ho shaed thei state+ies (ith theABA

    Journal, is a $a&etin+ plan .o!used on a!ti'ities you do (ell, ta+eted at the i+ht audien!e and

    !aied out !onsistently i'e it so$e ti$e, they say, and *usiness (ill !o$e

    Bein+ +enuineand help.ul, e'en i. you a!tions $ay not o..e i$$ediate *usinessdoesn/thut eithe

    1.) Some lawyers believe that if you do good work, people (ill auto$ati!ally !o$e to you They

    ae (on+ People need e$indes

    2.) Contact three to five otential referral sources a week!every week, e+adless o. ho( *usyyou aeand aan+e to $eet .o !o..ee, din&s o a $eal That (o&s $u!h *ette than ea!hin+

    out only (hen *usiness is slo(

    ".) At business recetions, as& o+anies (hethe you !an *e a +eete This +i'es you a +eat

    eason to intodu!e yousel. to people

    #.) $f you have a ractice%related blog, (ite posts (ith in.o$ation that/s tuly use.ul to*usiness ta+ets Moe o.ten than not, that doesn/t in!lude des!iptions o. ho( !o$petent you o

    you .i$ ae

    &.) 'our firm(s holiday card is robably one of many that clients or otential clients receive.

    Find anothe holiday o $a&e one up5 that you en6oy and that !o$ple$ents you pa!ti!eSepaatin+ yousel. .o$ othe, si$ila $essa+es is o. eal 'alue

    7u!ian Pea, at a!eland, sends !lients and

    potential !lients !ads .o #l'is8 *ithday Foa nu$*e o. people do *usiness (ith, $y

    !onne!tion to Me$phis is i$potant (antthe$ to thin& a*out Me$phis and thin& a*out$e, and don8t (ant thee to *e $oe than a

    hal. se!ond *et(een those t(o thou+hts Pea, (ho is also ABA teasue, o..es tip o ;

    Photo *y

  • 8/13/2019 50 Simple Ways You Can Market Your Practice


    .) *hink hard about who your target market is, and (hee the de!ision=$a&es ae in that


    +.) ,hen you meet a otential client, .o!us on his o he i$$ediate needs t $ay ha'e nothin+ todo (ith you pa!ti!e May*e that peson/s i$$ediate need is to .ind a dentist . you &no( one

    and !an !onne!t the$, thee/s a *ette !han!e the peson (ill thin& o. you (hen se'i!es youo..e ae needed

    -.) rgani/e a monthly dinner grou of law school classmates, 'ayin+ the pa!ti!e aeas soattendees ha'e +eate e.eal oppotunities

    0.) evelo a marketing lan around activities you enoy . you li&e to (ite, thin& a*out an

    ele!toni! ne(slette . you !onne!t *ette (ith people one on one, !onside 'oluntee (o& (ith

    an a!ti'ity that !o$ple$ents you pa!ti!e

    13.) 4ocus on good lawyers who are your contemoraries(hen thin&in+ a*out potential e.eal

    sou!es Moe e>peien!ed la(yes aleady ha'e people to (ho$ they e.e !ases

    Tip o 10Ste'e ?uley: Fo!us on +ood

    la(yes (ho ae you !onte$poaies (hen+ettin+ in tou!h (ith potential e.eal

    sou!es Moe e>peien!ed la(yes aleady

    ha'e people to (ho$ they e.e !ases Photo*y Saa Stathas

    11.) on(t adot a false marketing ersona Be yousel., and .i+ue out the *est (ay to pesentyousel. in a (ay you .ind appealin+

    12.) 'ou don(t need to hand a business card to everyone you meet at a recetioni. it .eels .o!ed

    and despeate nstead, +et othe people/s !ads, and e$ail you !onta!t in.o$ation a.te(adThee/s a *ette !han!e they (ill e$e$*e you

    1".) 5roviding they label it attorney advertising, pesonal in6uy la(yes $ay send ad lettes to

    a!!ident 'i!ti$s And aest epots !an o..e +ood leads .o !i$inal de.ense la(yes Fa$ily

    la( attoneys $ay send ad'etisin+ lettes to po se de.endants in di'o!e !ases, dete$inin+(ho to !onta!t *ased on paties/ @P !odes

    1#.) $f you hoe to be hired for an aeal, ead

    all the *ie.s as (ell as elated !ases, and .i+ueout the !ase/s a+u$ents Be pepaed to spea&

    (ith the paty a*out the !ase(ithout notes

    .o one hou

    1&.) 5osting tweets between 1 .m. and " .m.#asten ti$e +ets the hi+hest !li!& ate,

    a!!odin+ to Masha*le -ou !an s!hedule

    t(eets to *e posted *y se'i!es li&e ?ootSuite

    But *e !ae.ul i. you ha'e (o& duin+ thoses!heduled ti$es -ou don/t (ant a !lient to

    thin& you ae t(eetin+ (hile you/e de.endin+ a


  • 8/13/2019 50 Simple Ways You Can Market Your Practice


    Tip o1;Molly

  • 8/13/2019 50 Simple Ways You Can Market Your Practice


    "2.) Before meeting someone you(d like to have as a client, esea!h thei *usiness on the .edeal

    !ase site Pa!e to +et a *ette sense o. potential le+al needs Also, ead Euately epots, !he!&

    out (e*sites and do a oo+le e(s sea!h to see (hat stoies ha'e *een pu*lished a*out the*usiness

    Tip o 32#$ey ?alan: Be.oe

    $eetin+ so$eone you8d li&e to ha'e asa !lient, esea!h thei *usiness on the

    .edeal !ase site PAC#% to +et a *ette

    sense o. potential le+al needs Alsoead Euately epots, !he!& out (e*sites and do a oo+le e(s sea!h to see (hat stoies ha'e

    *een pu*lished a*out the *usiness Photo *y Saa Stathas

    "".) =ever critici/e a comany by namein a *lo+ post -ou ne'e &no( (hen that !o$pany

    $i+ht *e in a position to hie you

    "#.) >arket the work you(d like to be doing, not the (o& you ha'e to do to pay the *ills

    "&.) ?ave an office that(s convenient to reach.Bein+ nea the !outhouse $ay not *e the *est

    pla!e *e!ause thee/s aely .ee pa&in+

    ".) @ead your city(s business ublicationsto +et a *ette sense o. le+al needs that ae not *ein+

    $et, as (ell as .utue aeas .o (hi!h people (ill need !ounsel

    "+.) 6o to events to give, athe than to +et

    "-.) $f your community offers free classes, thin& a*out 'olunteein+ to tea!h one in an aea that

    !o$ple$ents you pa!ti!e

    "0.) Join grous that have few lawyer members.

    #3.) ?anding out items with your business logo at a trade show9Ma&e sue they/e easy to pa!&

    and $eet TSA !ay=on standads

    Tip o 2Jani!e Bo(n: Conta!t thee to .i'epotential e.eal sou!es a (ee&e'ey (ee&,

    e+adless o. ho( *usy you aeand aan+e to$eet .o !o..ee, din&s o a $eal That (o&s

    $u!h *ette than only ea!hin+ out (hen

    *usiness is slo( Photo *y i!& a!!a

    #1.) $f you reresent consumers, thin& a*out astoe.ont o..i!e People (ith le+al needs

    po*a*ly ae not idin+ up and do(n o..i!e

    *uildin+ ele'atos, unless they aleady ha'e an


    #2.) Ask for a guest list before you attenda

    *usiness e'ent, and identi.y indi'iduals you/d

    li&e to $eet

  • 8/13/2019 50 Simple Ways You Can Market Your Practice


    #".) o adunct rofessor work.t adds to you e>petise, and .o$e students !an *e +eat

    e.eal sou!es

    ##.) A few good uestions to ask eole you meet in networking situations: "hat +ot you statedin this line o. (o& "hat ae you (o&in+ on ?o( ae thin+s +oin+ (ith you *usiness in this


    #&.) Ask the staffo. the asso!iation that hosts an e'ent to intodu!e you to people (ho you thin&

    you should &no( at *a o tade asso!iation e'ents

    #.) $f you send other lawyers otential clients, let the$ &no( They/ll appe!iate that youe.eed the !lients, and it (ill help the$ to e$e$*e that you did so . they don/t e$e$*e,

    you need to $o'e on to la(yes (ho (ill

    #+.) *alking to reorters can be a good thing.To +ain thei espe!t, you/'e +ot to sho( the$

    you ha'e +enuine e>petise in a su*6e!t and !an +i'e pithy ans(es to thei Euestions

    #-.) >ultile eole can go with you to a beauty contest;*ut only one peson should do the

    tal&in+ Clients hie la(yes athe than .i$s

    #0.) 6ive eole you meet a brief descrition of what you do, athe than statin+ you title

    &3.) on(t brag about yourself*e!ause people (on/t ta&e you seiously o one hies la(yes

    they don/t ta&e seiously