50 things we learned from the collaboration culture symposium
TRANSCRIPT
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COLLABORATIONCULTURE
50 THINGS WE LEARNED DURING
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Randy
Amanda
Jim
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A new “collaboration culture” is emerging and collaboration is becoming the go-to
strategy to make things work in media industries the superhero business.
@ToTheVictor #rjicollab
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Director Media Innovation — Banjo
Media partnerships, Product, Education, Evangelize
RJI Academic Fellow — Wearables
CNN veteran: editorial + tech
SPJ | NAHJ | NABJ | ONA
Spiderman
@ToTheVictor #rjicollab
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TWO DAYS OF INTENSE
CONVOS
@ToTheVictor #rjicollab
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IT’S A BIRD. A PLANE.SUMMARIZE SYNTHESIZE GALVANIZE MOBILIZE
@ToTheVictor #rjicollab
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— PULVERIZE! —
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SO WHAT HAVE WE LEARNED?@ToTheVictor
#rjicollab
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THIS STUFF IS COMPLICATED. @ToTheVictor
#rjicollab
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Source: Tweetroot
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TEAM ORGANIZATION INDUSTRY AUDIENCE
COLLABORATION: VERY DIFFERENT OVERLAYS
@ToTheVictor #rjicollab
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Trello
Slack
Google Docs.
Basecamp
Skype (video)
Adobe Kickbox
Grappling Hook
KAPOW!
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OUR OWNHALL OF JUSTICE
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The ‘quad of content strategy’ @Halvorson
Crowdfunding breakthroughs @kharijohnson
Collaborating up, down, and laterally @ChristinaSumi
Creating communities, creates expectations @markhorvit
Be organized, communicate early @scottgurian
Collaboration requires support from the top @katiehawk @ToTheVictor
#rjicollab
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New skills, roles, platforms, relationships @lewisdvorkin
Driving impact and creative collaborations @beardoblivion
Tools, processes that make easier to say YES @billbledsoe
Future web will be ‘push-based’ @kimgarretson
Interesting parallels: e-commerce + news @andrewheddle
Empower, find your coalition of willing @timreganporter
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Interplay: likeability, authenticity, content @tweetJohnHall
Big collaboration: need role players @StanSilvey
Drunken walk of the entrepreneur @CoreyFord
Collaboration is an outcome, not product @NJDavidD
Outside perspectives > generate new ideas @colegoins
Vintage content (images) can have new life @kpoortinga
@ToTheVictor #rjicollab
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Journos + technologists working together @nickdigital
VR trends and glimpse into the future @SarahMidMO
Collab. in the world of factual television Chris Hoelzl
Newsroom collab: clear editorial strategy @jenniferhicks
@ToTheVictor #rjicollab
Snapchat ‘wide-mouthed’ funnel for content @carlazononi
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GREAT SCOTT! COMMON COLLABORATION THEMES:
@ToTheVictor #rjicollab
• FEAR OF FAILURE IS REAL, NEED TO EXPERIMENT • PERMISSION TO EXPERIMENT IS ESSENTIAL • WORKSPACE ENVIRONMENTS CAN HAVE HUGE INFLUENCES • RIGHT TOOLS ARE INVALUABLE, BUT NOT THE STORY • NEVER-ENDING QUEST • COLLABORATION IS HARDER THAN MAN OF STEEL’S ABS
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SIGNIFICANT CHALLENGES: KRYPTONITE
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COOPERATION @ToTheVictor #rjicollab
COLLABORATION
#realtalk
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COLLABORATORS < CO-CONSPIRATORSWhen to go big vs. when to go stealth?
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YOU WANT ME TO MEASURE WHAT?
@ToTheVictor #rjicollab
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NO LONGER IN DRIVER’S SEATEmbrace this loss of control, ensure audience is properly repped!
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BLURRED LINES, EVERYWHERE Who is media? Who is tech? Friend or foe?
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CHANGE AIN’T EASY
CHANGE MANAGEMENT
APPLY STRUCTURE
CONSIDER CULTURE
COMMUNICATION!
CROSS-GENERATIONAL
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CROSS GENERATION COLLAB.
Millennials value: Greater Flexibility
Appreciation
Team Collaboration
Global Opportunities
http://www.pwc.com/gx/en/services/people-organisation/publications/nextgen-study.html
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Ready for one final key takeaway?
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TEAM IS GREATER THAN THE SUM OF ITS
PARTSIn the end, the team is stronger than
each individual contributor.